by Kit Pharo | May 27, 2026 | PCC® Update, Quote Worth Re-Quoting
No matter who you are or what you do, there are probably a few things you can learn from John Crimber, the cocky 20-year-old bull rider from Texas. Allow me to share a few observations from the recent PBR Finals. John Crimber is very sure of himself! He loves riding...
by Kit Pharo | May 20, 2026 | PCC® Update, Quote Worth Re-Quoting
I shared the following statement in a 1996 Pharo Cattle Company® newsletter. I don’t know where it originated – but I do remember discussing it at length with a few of the beef industry’s very first Herd Quitters three decades ago. The cowman is an amazing individual....
by Kit Pharo | May 20, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Farmers and ranchers should avoid taking government subsidies. If your farm or ranch needs to be subsidized by the government, it’s not sustainable. We believe the same is true if your farm or ranch needs to be subsidized by other forms of off-farm income – including...
by Kit Pharo | May 14, 2026 | PCC® Update, Quote Worth Re-Quoting
I just watched a video of a livestock auction where baby calves were selling for $1200 to over $1500 per head! Are you kidding me? That’s CRAZY! From my experience, the odds of keeping those calves alive is only 50%. Apparently, some people know something I don’t know...
by Kit Pharo | May 14, 2026 | PCC® Update, Quote Worth Re-Quoting
I have read several pretty good articles about cow size in the last few months. They all expressed concerns about cows being too big to maximize profit – especially after cattle prices crash. Those articles are basically saying the same things we have been saying for...
by Kit Pharo | May 14, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
As a seedstock producer, we must be tougher on our cows than our customers are on theirs. Otherwise, we will never be able to help our customers improve their genetics and profitability. How many other seedstock producers have this philosophy? Quote Worth Re-Quoting...
