Structural Correctness

Structural Correctness

For the last four weeks, we have discussed structural correctness and incorrectness in beef animals. Last week, I said, “For the most part, the status quo beef industry has everything wrong!” I just received the latest issue of the Angus Journal. As I was thumbing...
Structural Correctness

Obsolete

We are facing a precipice in the beef industry. Cattle prices are at an all-time high while cattle numbers are at an all-time low. This is a good thing for ranchers, but maybe not so good for the “beef industrial complex.” The feeders and packers rely on volume to...
Structural Correctness

Optical Illusion

In last week’s PCC Update, we discussed long-bodied cattle – or what appear to be long-bodied cattle. I said, “In most cases, body length is an optical illusion. The animals that appear to be long bodied are gutless wonders. They are all legs with no body depth.”...
Structural Correctness

Freedom To Fail

We carry many wounds with us throughout our life. These wounds shape who we are, how we approach life and how we react to difficult situations. Probably the most common is the fear that we will be called out as a fake or a fraud. This fear makes us jump through all...
Structural Correctness

Kit’s a Fan of AI

And I’m not talking about Artificial Insemination, which Kit recently wrote about. I’m here to announce that Kit’s now a fan of Artificial Intelligence (AI)! When a new customer contacts us, we’re always curious to hear how they found out about PCC®. I was surprised...