by Bobby Thoman | Apr 29, 2026 | PCC® Update, Quote Worth Re-Quoting
I love bull sale season! I love the process of researching and evaluating potential bulls. This gets me hyped up for the possibilities of the next breeding season and the benefits a new bull will bring to my herd. I can picture how a new bull will compliment my...
by PJ Budler | Apr 29, 2026 | PCC® Update
The first objective to be considered is whether the animal you’re wanting to produce is destined to be utilized in a maternal breeding program or as a terminal animal for beef. The selection criteria for these two options are vastly different, and I’ll go into more...
by Kit Pharo | Apr 29, 2026 | PCC® Update
Status quo is a Latin phrase that refers to the existing mindset or state of affairs. Although painfully slow, every status quo way of thinking and doing will eventually be replaced by a different and better way of thinking and doing – and that different and better...
by Kit Pharo | Apr 29, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Worrying is a total waste of time and energy, especially if you are worrying about something you have no control over. If you are worrying about something you do have some control over, then STOP worrying and START doing the things that need to be done to...
by Kit Pharo | Apr 22, 2026 | PCC® Update, Quote Worth Re-Quoting
From its inception, Pharo Cattle Company® has been divisive within the beef industry. People either love us because we are so different from the status quo – or they hate us because we are so different from the status quo. If you are promoting something that is...
by Kit Pharo | Apr 22, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Being a successful first-generation rancher is possible. While most believe it is impossible to make it in this business if you don’t inherit it or marry into it, some are proving them wrong. The key is to stay disconnected from status quo ways of thinking and doing....
