Self-Talk

Self-Talk

by | Jun 24, 2026 | PCC® Update

A big part of success is positive self-talk. This is one of the most difficult things to coach. Having a positive attitude is 90% of the battle. Shane Parrish agrees and his blog this week makes a good point: “Your inner monologue determines your outer actions. The...
Self-Talk

Canadian Bulls

by | Jun 24, 2026 | Bull Sales, PCC® Update

Below is a picture of the first set of PCC® bulls that were born and raised in Canada. They are being developed on grass. They will sell on November 21 in conjunction with our Montana Sale. Our Nebraska Sale will take place on October 31. Next will be our Colorado...
Self-Talk

Pigment is Essential

by | Jun 24, 2026 | PCC® Update

Pigment is not just a bonus; it’s essential! Pigmentation around the eyes, on the scrotum, udder and teats of white-faced cattle is an important way of reflecting harsh infrared light and dealing with ultraviolet light, especially at high altitudes. If we expect our...
Self-Talk

Shared Emails & Pictures

by | Jun 24, 2026 | PCC® Update, Testimonial

These are some of my first Pharo Cattle Company calves. I’m HAPPY – but SAD that it took me so long to make the move! Carl Olson – Nebraska Kit and PJ, I very much enjoyed your roundtable discussion. I was in Romania 30 years ago on a mission trip. I hope the...
Self-Talk

Don’t Get Too Comfortable

by | Jun 24, 2026 | PCC® Update, Quote Worth Re-Quoting

We all like to be comfortable. When we are comfortable, we are in the state of being physically, mentally, and emotionally at ease. When we are comfortable, we feel a sense of security, relief, and contentment. Consequently, people of all ages and from all walks of...