by Bobby Thoman | Jul 15, 2026 | PCC® Update
Last week, I talked about doing the things that make you come alive. To “come alive” means to follow your dreams, to make your dreams into goals, and to work towards achieving those goals. I also said stop settling for what’s available and start chasing what you want....
by Kit Pharo | Jul 15, 2026 | Bull Sales, PCC® Update
These record-high cattle prices have made most cow-calf producers very complacent. They can do many things wrong and still be very profitable. However, when cattle prices drop, a high percentage of these producers will struggle to keep their head above water. Wise...
by PJ Budler | Jul 15, 2026 | PCC® Update, Quote Worth Re-Quoting
Efficiency isn’t good or bad – it’s just efficiency. Culture ascribes value and privilege to certain words and phrases, and “efficiency” is currently enjoying that privilege. I will argue why that value needs to be stripped from the word. I’ll also show how efficiency...
by Kit Pharo | Jul 15, 2026 | PCC® Update, We Believe
We should work to live – instead of live to work.
by PJ Budler | Jul 8, 2026 | PCC® Update, Quote Worth Re-Quoting
Livestock thinker and philosopher, Johann Zietsman, eloquently stated: “Fat is an essential component of sustainable profitability. You can either breed fat into cattle or feed fat into cattle. If you breed cattle to feed them, you will have to feed cattle to breed...
by Kit Pharo | Jul 8, 2026 | PCC® Update, Quote Worth Re-Quoting
I recently heard that 99% of the animal species have gone extinct. When I heard that, I immediately thought, “How do they know that to be true?” When I did a Google search, I was told that there are written descriptions for 1.5 million animal species. That’s good...
