by Kit Pharo | Sep 9, 2026 | PCC® Update, Testimonial
Brent Railey, a customer from east-central Georgia, recently shared the following with our PCC® Discussion Group after purchasing lot 69 in our 2025 Fall Alabama Sale. Here’s my Red Angus/Mashona/Romosinuano bull I bought last November at the Alabama PCC sale....
by Bobby Thoman | Sep 2, 2026 | PCC® Update, Quote Worth Re-Quoting
I would consider people who think for themselves as outliers. They’re definitely not the norm anymore! Other labels like “odd,” “unusual,” and my favorite, “Herd Quitter,” are often used to describe people who refuse to follow the crowd. Shane Parrish shared his views...
by PJ Budler | Sep 2, 2026 | PCC® Update, Quote Worth Re-Quoting
Genetics are the point of the arrow when it comes to the livestock industry. Although genetics are of equal importance to disciplines such as herd management, nutrition, animal health, marketing, forages, record keeping, and human resources, genetics remain the prime...
by Kit Pharo | Sep 2, 2026 | PCC® Update, Quote Worth Re-Quoting
Status quo beef publications are chock-full of pictures of structurally incorrect animals. You will see bad feet and leg structure. You will see rectangular-shaped animals. You will see sway-back animals with level hips and high tailheads. If you’re lucky you may see...
by Kit Pharo | Sep 2, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Having a competitive advantage will be the difference between mere survival and true success in the future of the cow-calf business. Do you have a competitive advantage? There are three types of competitive advantages – a cost advantage, a production advantage, and a...
by Bobby Thoman | Aug 26, 2026 | PCC® Update
I recently took a couple of my PCC® bulls to the bull stud to get collected. One, Noble 4900N, was going to stay for a while, as he was getting collected for export to Australia. The second bull, Mach 3 5416M, was a walk-in that I wanted to collect just in case...
