by Bobby Thoman | Sep 23, 2026 | PCC® Update
You need a competitive advantage if you are going to succeed in the cattle industry. The current market may be a little more forgiving, but markets fluctuate while costs continue to rise. A competitive advantage isn’t always a hack or a shortcut. Shane Parrish talks...
by Bobby Thoman | Sep 16, 2026 | PCC® Update, Quote Worth Re-Quoting
We spend a lot of our time taking care of daily tasks. From kids to chores, cows, and fields, we rarely have any spare time to enjoy life. Dying Breed pointed out this phenomenon in a recent blog. Kids see their parents running a busy life. “Each generation is focused...
by Bobby Thoman | Sep 9, 2026 | PCC® Update
Dying Breed recently posted an article about the $30K sofa. A couple bought a $100 sofa in the 1950s and then had to redecorate their entire house to make everything else match. In the end, the husband figured the sofa cost him over $30K. How often do we see this...
by Bobby Thoman | Sep 2, 2026 | PCC® Update, Quote Worth Re-Quoting
I would consider people who think for themselves as outliers. They’re definitely not the norm anymore! Other labels like “odd,” “unusual,” and my favorite, “Herd Quitter,” are often used to describe people who refuse to follow the crowd. Shane Parrish shared his views...
by Bobby Thoman | Aug 26, 2026 | PCC® Update
I recently took a couple of my PCC® bulls to the bull stud to get collected. One, Noble 4900N, was going to stay for a while, as he was getting collected for export to Australia. The second bull, Mach 3 5416M, was a walk-in that I wanted to collect just in case...
