Herd Quitter™ Blog
Finish
This is probably the most repetitive thing I tell my wrestlers: Finish! You don’t get credit for taking a shot, you get your points when you finish the shot. Do this over and over again, and you win the match. This may seem intuitive, but you would be surprised at how...
The PBR Finals
As some of you know, I rode bulls professionally for eight years. I made a living – but it was a very poor living. Back in those days, a world champion did not earn much more than $20,000 per year. Times have changed. Today’s world champion may win as much as a...
Tenet® Talk
Only those who have been living under a rock don’t know what Tenet® Beef is. Tenet® is a DNA test that identifies animals that have superior beef tenderness. On a scale of 1 to 10, the average beef animal in America is only a 3. We now have the ability to consistently...
One Bite At A Time
In the last 40 years, I have come across many, many people who have a dream or two or three. They all say, “Someday, we will do such and such or we will have such and such.” Sadly, “someday” never comes for most of those people. It is not enough to have a dream. You...
Persistence
Most people think success comes from extraordinary talent. I disagree. I think what most people see as talent is actually disguised as hard work. I tell my athletes all the time, “Hard work beats talent when talent doesn’t work!” I’ll take a good work ethic any day...
Summer Hair Coat
Have you noticed all calves are born with a slick and shiny summer hair coat – no matter what time of the year they are born? What does that tell you about when you should be calving? Calving at PCC™ Headquarters in Colorado started late last week. This is a...
Buying at the Top of the Market
Most people know it’s tough to make money when you purchase things at the top of the market. Cattlemen know this is as true in the cattle business as it is in any other business. Since cattle prices are higher than they have ever been, this is not the time to buy...
Get Started
Fear of change is a reoccurring theme at Pharo Cattle Company™. We hammer on it because it is debilitating, it stops progress and it prevents ranchers from being as successful as they could be. Most people feel “safe” in their generational routines and fall back on...
The Simple Life
I recently re-read a small book called Henry and the Great Society by H.L. Roush, Sr. I first read this book in 2002. The book describes how Henry (you and I) went from the “simple life” and the “good old days” to the “rat race” most people are living in today. I am...
Staying Ahead of the Status Quo
Status quo is a Latin phrase that refers to the existing mindset or state of affairs. Although painfully slow, every status quo way of thinking and doing will eventually be replaced by a different and better way of thinking and doing – and that different and better...