by Bobby Thoman | May 6, 2026 | PCC® Update
Fear of change is a reoccurring theme at PCC®. We hammer on it because it is debilitating, it stops progress, and it prevents ranchers from being successful. Most people feel “safe” in their generational routines and fall back on “this is how we have always done it.”...
by Kit Pharo | May 6, 2026 | PCC® Update, Quote Worth Re-Quoting
Subscriber Question: What exactly does “genetic fly resistance” mean? Are you saying that with the proper genetics you don’t have to use chemical pesticides? Answer:When it comes to horn flies and other parasite problems, most of today’s cow-calf producers have been...
by PJ Budler | May 6, 2026 | PCC® Update, Quote Worth Re-Quoting
Many breed associations and seedstock producers use Dollar Indexes to promote their product. When cow-calf producers analyze Dollar Indexes, they need to ask, “Which link in the beef production chain will get the profit?” If it’s not the cow-calf producer, then you...
by Kit Pharo | May 6, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
If a lie is repeated often enough, it will eventually be accepted as the truth. Unfortunately, examples of this can be found in agriculture, business, politics, and religion. Once members of the status quo have accepted a lie as the truth, it is almost impossible to...
by Bobby Thoman | Apr 29, 2026 | PCC® Update, Quote Worth Re-Quoting
I love bull sale season! I love the process of researching and evaluating potential bulls. This gets me hyped up for the possibilities of the next breeding season and the benefits a new bull will bring to my herd. I can picture how a new bull will compliment my...
by PJ Budler | Apr 29, 2026 | PCC® Update
The first objective to be considered is whether the animal you’re wanting to produce is destined to be utilized in a maternal breeding program or as a terminal animal for beef. The selection criteria for these two options are vastly different, and I’ll go into more...
