The Aha Moment…

Over the years, the illustration below provided the “Aha Moment” hundreds of cow-calf producers needed to STOP focusing on increasing pounds per animal (bragging rights) and START focusing on increasing pounds per acre (profit). Year in and year...

We Believe

We believe… most ranchers can be twice as profitable as they are if they STOP focusing on increasing pounds per individual calf and START focusing on increasing pounds per acre.   There is a BIG difference!   We know ranchers who have more than quadrupled their net...

We Believe

We believe….producers have been very profitable the last two years as a result of chance – not choice. They cannot take credit for the high prices they received in 2014 and 2015. HOWEVER… the time will come when the only profitable cow-calf producers will be those who...