by Kit Pharo | Jun 10, 2026 | PCC® Update, We Believe
Honesty and integrity must never be compromised. A life or a business that is not built on honesty and integrity will eventually crumble.
by Kit Pharo | Jun 3, 2026 | PCC® Update, We Believe
A positive attitude is contagious. Unfortunately, a negative attitude is just as contagious. Happy and successful people, for the most part, hang out with other happy and successful people. They push one another to be all they can be.
by Kit Pharo | May 27, 2026 | PCC® Update, We Believe
Most people are frightened by new ideas because new ideas threaten what they already know and understand. New ideas are the enemy of the status quo. In contrast, Herd Quitters thrive on new ideas. Dare to be a Herd Quitter®.
by Kit Pharo | May 20, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Farmers and ranchers should avoid taking government subsidies. If your farm or ranch needs to be subsidized by the government, it’s not sustainable. We believe the same is true if your farm or ranch needs to be subsidized by other forms of off-farm income – including...
by Kit Pharo | May 14, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
As a seedstock producer, we must be tougher on our cows than our customers are on theirs. Otherwise, we will never be able to help our customers improve their genetics and profitability. How many other seedstock producers have this philosophy? Quote Worth Re-Quoting...
by Kit Pharo | May 6, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
If a lie is repeated often enough, it will eventually be accepted as the truth. Unfortunately, examples of this can be found in agriculture, business, politics, and religion. Once members of the status quo have accepted a lie as the truth, it is almost impossible to...
