Over the years, the illustration below provided the “Aha Moment” hundreds of cow-calf producers needed to STOP focusing on increasing pounds per animal (bragging rights) and START focusing on increasing pounds per acre (profit).

Year in and year out, the truck with the 450-pound calves will be worth at least $20,000 more than the truck with the 600-pound calves.   If your ranch produces five truckloads of calves, that would be a difference of $100,000!

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