REAL TALK.
REAL SOLUTIONS.
BETTER HERDS.
Join the Herd Quitter® Roundtable for insightful discussions and practical solutions to help you put more fun and profit into your business.
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#5 – Cows Sized for Profitability
When it comes to profitability, cow size and type are much more important than most ranchers realize. Before a cow can be profitable, she must fit her environment.
In this episode of the Herd Quitter® Roundtable discussion, Kit and PJ are joined by PCC® Cooperative Producers Rob Pierce and Weston Walker to discuss why moderate-sized, low-maintenance cows outproduce and outlast the bigger, high-input, status quo cows.
#4 – Beating the Heat
Nothing reduces production and profit as much as heat stress. In this episode of the Herd Quitter Roundtable, Kit and PJ are joined by two PCC® cooperative producers — Weston Walker from Missouri and Rob Pierce from Oklahoma. Although there are several ways to manage...
#3 – Marketing Shams
PJ Budler and I take on an industry taboo: the marketing tricks that have become standard at cattle sales, from "rafter bids" and hidden reserves to manipulated photos and misleading EPD data. I explain why PCC® built its Cowboy Auction as a no-games alternative where...
#2 – Surviving Drought
Drought will happen. It's not a matter of if, but when. In this episode, Kit and PJ break down practical drought management concepts built from decades of ranching experience: knowing when to quit, why you shouldn't feed cows through a drought, how to identify the...
#1 – Herd Quitter® Roundtable
The first-ever Herd Quitter® Roundtable discussion is here. Kit Pharo and PJ Budler, fresh off of his European tour, dig into Romania's traceable beef model, the hidden cost of subsidized corn, and why the ranchers with no tradition are often winning. Real talk starts...
The Latest from our Herd Quitter® Blog
Is Heterosis a Free Lunch?
Growing up, I always heard about heterosis or hybrid vigor being a free lunch – and we applied this and believed it! There are tremendous tangible gains when crossing two different breeds or types of cattle – from growth and milk traits to longevity and body condition. Heterosis allows offspring to outperform their parents. However, heterosis negatively affect traits like uniformity, predictability, birth weight, type, and even temperament. I’m a proponent of...