REAL TALK.
REAL SOLUTIONS.
BETTER HERDS.
Join the Herd Quitter® Roundtable for insightful discussions and practical solutions to help you put more fun and profit into your business.
Listen to Our Latest Episode
#3 – Marketing Shams
PJ Budler and I take on an industry taboo: the marketing tricks that have become standard at cattle sales, from “rafter bids” and hidden reserves to manipulated photos and misleading EPD data. I explain why PCC® built its Cowboy Auction as a no-games alternative where we start at the real price, go up, and let the bull go unsold if it doesn’t sell.
PJ also questions whether Certified Angus Beef can trade on a breed’s name when qualifying cattle may carry little real Angus influence. We wrap up with a quick discussion about PCC’s Price Rollback Sale, which drops $500 a day until a bull sells.
#2 – Surviving Drought
Drought will happen. It's not a matter of if, but when. In this episode, Kit and PJ break down practical drought management concepts built from decades of ranching experience: knowing when to quit, why you shouldn't feed cows through a drought, how to identify the...
#1 – Herd Quitter® Roundtable
The first-ever Herd Quitter® Roundtable discussion is here. Kit Pharo and PJ Budler, fresh off of his European tour, dig into Romania's traceable beef model, the hidden cost of subsidized corn, and why the ranchers with no tradition are often winning. Real talk starts...
The Latest from our Herd Quitter® Blog
Heat-Tolerant Genetics in Georgia
Brent Railey, a customer from east-central Georgia, recently shared the following with our PCC® Discussion Group after purchasing lot 69 in our 2025 Fall Alabama Sale. Here's my Red Angus/Mashona/Romosinuano bull I bought last November at the Alabama PCC sale. This is a common occurrence in the heat. I can't wait to see what his calves do. https://www.youtube.com/watch?v=Hd0gzVANjEs