REAL TALK.
REAL SOLUTIONS.
BETTER HERDS.
Join the Herd Quitter® Roundtable for insightful discussions and practical solutions to help you put more fun and profit into your business.
Listen to Our Latest Episode
#3 – Marketing Shams
PJ Budler and I take on an industry taboo: the marketing tricks that have become standard at cattle sales, from “rafter bids” and hidden reserves to manipulated photos and misleading EPD data. I explain why PCC® built its Cowboy Auction as a no-games alternative where we start at the real price, go up, and let the bull go unsold if it doesn’t sell.
PJ also questions whether Certified Angus Beef can trade on a breed’s name when qualifying cattle may carry little real Angus influence. We wrap up with a quick discussion about PCC’s Price Rollback Sale, which drops $500 a day until a bull sells.
#2 – Surviving Drought
Drought will happen. It's not a matter of if, but when. In this episode, Kit and PJ break down practical drought management concepts built from decades of ranching experience: knowing when to quit, why you shouldn't feed cows through a drought, how to identify the...
#1 – Herd Quitter® Roundtable
The first-ever Herd Quitter® Roundtable discussion is here. Kit Pharo and PJ Budler, fresh off of his European tour, dig into Romania's traceable beef model, the hidden cost of subsidized corn, and why the ranchers with no tradition are often winning. Real talk starts...
The Latest from our Herd Quitter® Blog
Outliers
I would consider people who think for themselves as outliers. They’re definitely not the norm anymore! Other labels like “odd,” “unusual,” and my favorite, “Herd Quitter,” are often used to describe people who refuse to follow the crowd. Shane Parrish shared his views on people who think for themselves: If you're going to be wildly successful, you must be wildly unusual. Your life won't resemble the lives of the people around you. You can learn a lot from...