REAL TALK.
REAL SOLUTIONS.
BETTER HERDS.
Join the Herd Quitter® Roundtable for insightful discussions and practical solutions to help you put more fun and profit into your business.
Listen to Our Latest Episode
#4 – Beating the Heat
Nothing reduces production and profit as much as heat stress. In this episode of the Herd Quitter Roundtable, Kit and PJ are joined by two PCC® cooperative producers — Weston Walker from Missouri and Rob Pierce from Oklahoma. Although there are several ways to manage the symptoms of heat stress, the only real solution will come through genetics.
#3 – Marketing Shams
PJ Budler and I take on an industry taboo: the marketing tricks that have become standard at cattle sales, from "rafter bids" and hidden reserves to manipulated photos and misleading EPD data. I explain why PCC® built its Cowboy Auction as a no-games alternative where...
#2 – Surviving Drought
Drought will happen. It's not a matter of if, but when. In this episode, Kit and PJ break down practical drought management concepts built from decades of ranching experience: knowing when to quit, why you shouldn't feed cows through a drought, how to identify the...
#1 – Herd Quitter® Roundtable
The first-ever Herd Quitter® Roundtable discussion is here. Kit Pharo and PJ Budler, fresh off of his European tour, dig into Romania's traceable beef model, the hidden cost of subsidized corn, and why the ranchers with no tradition are often winning. Real talk starts...
The Latest from our Herd Quitter® Blog
Accidental Genetic Advice
Some of the best “accidental” genetic advice I ever heard came from John Eales, who was captain of Australia’s 1999 Rugby World Cup-winning Wallabies. Eales gave the keynote at the 2025 World Angus Forum in Brisbane. Eales made two points that every speaker at the forum should have noted. Though he was talking about leadership and sport, the advice was genetically profound. First, he said: “Many things are measurable, but that doesn’t make them meaningful.” This...