by Kit Pharo | Oct 21, 2026 | Herd Quitter® Roundtable
When it comes to profitability, cow size and type are much more important than most ranchers realize. Before a cow can be profitable, she must fit her environment. In this episode of the Herd Quitter® Roundtable discussion, Kit and PJ are joined by PCC® Cooperative...
by Kit Pharo | Sep 16, 2026 | Herd Quitter® Roundtable
Nothing reduces production and profit as much as heat stress. In this episode of the Herd Quitter Roundtable, Kit and PJ are joined by two PCC® cooperative producers — Weston Walker from Missouri and Rob Pierce from Oklahoma. Although there are several ways to manage...
by Kit Pharo | Aug 19, 2026 | Herd Quitter® Roundtable
PJ Budler and I take on an industry taboo: the marketing tricks that have become standard at cattle sales, from “rafter bids” and hidden reserves to manipulated photos and misleading EPD data. I explain why PCC® built its Cowboy Auction as a no-games...
by Kit Pharo | Jul 15, 2026 | Herd Quitter® Roundtable
Drought will happen. It’s not a matter of if, but when. In this episode, Kit and PJ break down practical drought management concepts built from decades of ranching experience: knowing when to quit, why you shouldn’t feed cows through a drought, how to...
by Kit Pharo | Jun 17, 2026 | Herd Quitter® Roundtable
The first-ever Herd Quitter® Roundtable discussion is here. Kit Pharo and PJ Budler, fresh off of his European tour, dig into Romania’s traceable beef model, the hidden cost of subsidized corn, and why the ranchers with no tradition are often winning. Real talk...
