Structural Integrity

We Believe

Maternal genetics should be tested for the ability to perform on grass – NOT grain. Most beef cows spend their entire lives on grass – NOT in a feedlot. With enough high-energy feed, even the most mediocre of bulls will look good — for a while. The trouble with...
Structural Integrity

Dud Bulls and Shy Bulls

I often have customers call me up to tell me they have a dud bull. A dud bull is a bull that is not interested in breeding cows. While cows are riding one another and at least one cow is obviously in standing heat, the bull will be lying down calmly chewing his cud –...
Structural Integrity

We Believe

It is possible to make a very good living as a rancher – in good times and in not-so-good times. The key is to focus on increasing pounds per acre – instead of on increasing pounds per cow. They are NOT the same thing! The status quo beef industry has been focused on...
Structural Integrity

Outside-the-Box

I received a comment last week about my opinions on public school. That was fine; I welcome differing views. I don’t mind being challenged. What I have a hard time with is when people tell me to “stick to cows.” I have always been an outside-the-box person. I rarely...
Structural Integrity

Muscle, Muscle, Muscle

Muscle is the product beef producers produce! However, muscle expression is uniquely different in bulls, steers, and females. In hormonally balanced cattle this trait is expressed differently due to sex hormones. Testosterone makes muscle. A masculine, hormonally...