by PJ Budler | Jul 23, 2026 | PCC® Update
Skull shape is of absolute importance when evaluating cattle. An animal’s head is the preview of what’s to come in the rest of the body. Length of skull, width of muzzle, strength of jaw, positioning of the eyes, shape of the ridge/poll, width between the eyes,...
by PJ Budler | Jul 15, 2026 | PCC® Update, Quote Worth Re-Quoting
Efficiency isn’t good or bad – it’s just efficiency. Culture ascribes value and privilege to certain words and phrases, and “efficiency” is currently enjoying that privilege. I will argue why that value needs to be stripped from the word. I’ll also show how efficiency...
by PJ Budler | Jul 8, 2026 | PCC® Update, Quote Worth Re-Quoting
Livestock thinker and philosopher, Johann Zietsman, eloquently stated: “Fat is an essential component of sustainable profitability. You can either breed fat into cattle or feed fat into cattle. If you breed cattle to feed them, you will have to feed cattle to breed...
by PJ Budler | Jul 1, 2026 | PCC® Update, Quote Worth Re-Quoting
The United States of America is an exceptional nation. It is the motherlode of beef genetics, technology, science, and innovation for a large part of the world. As an exceptional nation, it is home to the very best and the very worst of just about every discipline –...
by PJ Budler | Jun 24, 2026 | PCC® Update
Pigment is not just a bonus; it’s essential! Pigmentation around the eyes, on the scrotum, udder and teats of white-faced cattle is an important way of reflecting harsh infrared light and dealing with ultraviolet light, especially at high altitudes. If we expect our...
