by PJ Budler | Sep 16, 2026 | PCC® Update
“The customer is always right!” is a saying that most of us grew up with. It’s also a principle that seems to be applied religiously in the cattle industry. It’s all about what a link further up the value chain desires or demands. For the cow-calf producer, the...
by PJ Budler | Sep 9, 2026 | PCC® Update, Quote Worth Re-Quoting
The Cobra Effect describes what happens when an incentive scheme backfires. The name comes from an anecdote from British colonial rule in India. Officials in Delhi wanted fewer venomous cobras, so they offered a cash reward for every dead snake. Enterprising people...
by PJ Budler | Sep 2, 2026 | PCC® Update, Quote Worth Re-Quoting
Genetics are the point of the arrow when it comes to the livestock industry. Although genetics are of equal importance to disciplines such as herd management, nutrition, animal health, marketing, forages, record keeping, and human resources, genetics remain the prime...
by PJ Budler | Aug 26, 2026 | Bull Workdays, PCC® Update, Quote Worth Re-Quoting
Last week, we spent two days in the hot sun grading PCC Sale Bulls in Cheyenne Wells, Colorado. This was the first leg of a series of Bull Workdays that will also take place in Nebraska, Montana, Saskatchewan, and Texas! The approach to this exercise is very pragmatic...
by PJ Budler | Aug 19, 2026 | PCC® Update
The global livestock industry is fascinatingly different in many ways, yet remarkably similar in others. My first stop was Ireland for the annual Tullamore Show and the European Hereford Conference in Kilkenny. The Tullamore Show is a one-day event featuring all...
