by PJ Budler | Aug 5, 2026 | PCC® Update
If you’re located in the tropics or subtropics, and if humidity and insects are a challenge, then it’s absolutely essential for cattle to be tropically adaptable. Adaptability is the gateway trait into profitability through functional efficiency. There is a...
by Kit Pharo | Aug 5, 2026 | PCC® Update, Quote Worth Re-Quoting
I often have customers call me up to tell me they have a dud bull. A dud bull is a bull that is not interested in breeding cows. While cows are riding one another and at least one cow is obviously in standing heat, the bull will be lying down calmly chewing his cud –...
by Kit Pharo | Aug 5, 2026 | PCC® Update
I recently read a great article by Kim Ricardo from South Dakota State University. I must say it is very refreshing to see that more and more people in academics are finally able to understand the truth about cow size. For the past 40 years, Pharo Cattle Company® has...
by Kit Pharo | Aug 5, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
It is possible to make a very good living as a rancher – in good times and in not-so-good times. The key is to focus on increasing pounds per acre – instead of on increasing pounds per cow. They are NOT the same thing! The status quo beef industry has been focused on...
by Bobby Thoman | Jul 29, 2026 | PCC® Update, Quote Worth Re-Quoting
I received a comment last week about my opinions on public school. That was fine; I welcome differing views. I don’t mind being challenged. What I have a hard time with is when people tell me to “stick to cows.” I have always been an outside-the-box person. I rarely...
by Kit Pharo | Jul 29, 2026 | PCC® Update
I had a speaking engagement in Enid, Oklahoma, last Wednesday. On our way home, we zig-zagged across the southwest corner of Kansas. It was past lunch time and we were getting hungry, so we slowed down at a small town called Johnson City. We turned onto Main Street...
