by PJ Budler | Jun 24, 2026 | PCC® Update
Pigment is not just a bonus; it’s essential! Pigmentation around the eyes, on the scrotum, udder and teats of white-faced cattle is an important way of reflecting harsh infrared light and dealing with ultraviolet light, especially at high altitudes. If we expect our...
by Kit Pharo | Jun 24, 2026 | PCC® Update, Testimonial
These are some of my first Pharo Cattle Company calves. I’m HAPPY – but SAD that it took me so long to make the move! Carl Olson – Nebraska Kit and PJ, I very much enjoyed your roundtable discussion. I was in Romania 30 years ago on a mission trip. I hope the...
by Kit Pharo | Jun 24, 2026 | PCC® Update, Quote Worth Re-Quoting
We all like to be comfortable. When we are comfortable, we are in the state of being physically, mentally, and emotionally at ease. When we are comfortable, we feel a sense of security, relief, and contentment. Consequently, people of all ages and from all walks of...
by Kit Pharo | Jun 24, 2026 | PCC® Update, We Believe
We should provide our customers with the best possible product – and then back that product with the best possible service.
by Bobby Thoman | Jun 17, 2026 | PCC® Update, Quote Worth Re-Quoting
Most people would rather you lie to their face than give them constructive criticism. I’m not wired that way. If you ask me what I think, you’d better be ready for an honest answer. Shane Parrish shared something along these same lines in his weekly blog: “Aim...
by Becky Pharo | Jun 17, 2026 | PCC® Update
This is what we mean when we say, “Calve in sync with nature.” We have a 45-day breeding season and calve when nature is giving birth to its babies. We calve from May first to the middle of June. This year, we were finished in 47 days. This doe and fawn were too far...
