by Kit Pharo | Feb 11, 2026 | PCC® Update
Walter the Cat spent most of yesterday in an empty cap box in Tammy’s and Kathy’s office. When Walter finds an empty cardboard box, he commandeers it as his own. He crawls inside and spends most of the day there. I see this box as Walter’s comfort zone. He feels...
by Kit Pharo | Feb 11, 2026 | PCC® Update, Testimonial
Hi Kit, During the past year, I’ve been asking producers who have purchased Certified Tenet® PCC bulls about their cow to bull ratios. There are some amazing stories out there. One fellow told me he had a single PCC bull and 74 cows. He was nervous about the bull...
by Kit Pharo | Feb 11, 2026 | PCC® Update, Quote Worth Re-Quoting
No… I am not referring to the holiday season. I am referring to bull sale season. From January through April, there are hundreds and hundreds of bull sales. I receive many bull sale catalogs in the mail each and every week. Most of them go straight to the recycle bin....
by Kit Pharo | Feb 11, 2026 | PCC® Update, We Believe
Cow-calf producers should produce cows that fit their environment – instead of artificially changing the environment with expensive inputs to fit their cows. Most of today’s cows could not survive without outside inputs. When cattle prices break, the cost of inputs...
by Kit Pharo | Feb 4, 2026 | PCC® Update, Quote Worth Re-Quoting
The number one consumer complaint about beef is the lack of consistency in tenderness. For the last 30 years, that has been my number one complaint too. I would rather eat chicken than a tough steak. We have been DNA testing all of our bulls for Tenet®. Bulls that are...
