by Bobby Thoman | Sep 24, 2025 | PCC® Update, Quote Worth Re-Quoting
Last week, I wrote about why people do the things that they do and why they are afraid to take risks. I ended by asking, “What is holding you back?” This week, I’m going to tackle one of the biggest problems I think we face and that few want to talk about. Many people...
by Kit Pharo | Sep 24, 2025 | PCC® Update, Quote Worth Re-Quoting, TENET®
Here at Pharo Cattle Company®, we DNA test all of our bulls to get an Igenity DNA profile on them. There is a lot of valuable information in this profile – but I primarily use it to be more accurate in scoring our bulls for calving ease. You will notice in the sale...
by Kit Pharo | Sep 17, 2025 | PCC® Update, Quote Worth Re-Quoting
Are you tired… of buying bulls that melt and fall apart when you take them home? Most ranchers are! Pharo Cattle Company® specializes in thick, easy-fleshing, low-maintenance bulls that are DEVELOPED ON GRASS! Grass-developed bulls will continue to grow and gain...
by Kit Pharo | Sep 3, 2025 | PCC® Update, Quote Worth Re-Quoting
Even if you are doing everything right, your farm or ranch is not sustainable unless it can be passed on to the next generation. For various reasons, many family farms and ranches are not being passed on to the next generation. Since 2017, we lost a whopping 159,000...
by Kit Pharo | Aug 27, 2025 | PCC® Update, Quote Worth Re-Quoting
Last week, I read a short article about bull care and management. In it, a university veterinarian said, “A bull may lose anywhere from 100 to 200 pounds during a breeding season.” While I know this is true – I also know it doesn’t have to be this way. Nearly all PCC®...
by Tim Goodnight | Aug 20, 2025 | PCC® Update, Quote Worth Re-Quoting, TENET®
We are pleased to announce the official launch of Certified Tenet® Beef. With more Certified Tenet® Bulls than anyone else in the industry, Pharo Cattle Company® is leading the way – which gives PCC® customers a reason to be excited. Tenderness has been consistently...
