by Kit Pharo | Mar 25, 2026 | PCC® Update, Quote Worth Re-Quoting
If you are producing your own replacement heifers, then grass efficiency may be the most important trait to select for when purchasing bulls. What is grass efficiency? Johan Zietsman, a very astute rancher and consultant from Zimbabwe, says, “Grass-efficient animals...
by Kit Pharo | Mar 25, 2026 | PCC® Update, Quote Worth Re-Quoting
In the last two PCC Updates, I discussed a major Turning Point that cow-calf producers are going to be confronted with. What has worked so well for the last 20 years will not work for the next 20 years. Most producers are headed for a train wreck – and don’t know it....
by Kit Pharo | Mar 25, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Some people don’t want to change, no matter how unhappy and/or unsatisfied they are. Sad, but true. There is evidence of this all around us. Quote Worth Re-Quoting “The path of least resistance is the path of the loser.” ~ H.G. Wells
by Kit Pharo | Mar 18, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Ordinary people can do extraordinary things. To do so, however, requires that we stop thinking and acting like ordinary people. We need to think BIG – and we need to be willing to step out of our comfort zone. Quote Worth Re-Quoting “Before anything great is achieved,...
by Bobby Thoman | Mar 11, 2026 | PCC® Update, Quote Worth Re-Quoting
We often try to manipulate numerous variables to get a desired outcome. Many of these variables are interrelated or antagonistic, creating an infinite number of possibilities. Sometimes, we need to take a step back and analyze what it is that we are trying to achieve....
by Kit Pharo | Mar 11, 2026 | Kit Pharo, PCC® Update, Quote Worth Re-Quoting
I spoke to a sold-out crowd in Oklahoma last week. With a couple of exceptions, my message was well received. I firmly believe the cow-calf segment of the beef industry is at a Major Turning Point – and I think cow-calf producers need to get prepared. Among other...
