#223 – One Trait: Masculinity
There is a ton of information that can help you choose your next PCC® herd sire. Most of it is available on our unique quick sort program. However, if you could only choose one trait, this would be it: Masculinity is indicative of several other traits that are vital to profitability. Click to read...
#223 – One Trait: Masculinity
There is a ton of information that can help you choose your next PCC® herd sire. Most of it is available on our unique quick sort program. However, if you could only choose one trait, this would be it: Masculinity is indicative of several other traits that are vital to profitability. Click to read...
#212 – Genetics for Grass-Finished Beef
There's a big difference between grass-fed beef and grass-finished beef. The primary factor affecting tenderness in an efficient time frame is genetics. PCC® has genetics efficient grass-fed beef production. Click to read the full transcript There are many...
#211 – Grass-fed Beef
15 years ago, I had my first introduction to grass-fed beef. I discovered there are many misconceptions about appearance, flavor, tenderness, and genetics. Consumers are quickly changing their preferences based on nutrition and flavor. Surprisingly, many ranchers are...
#210 – Most Watched in 2025
Starting the new year, I wondered what topics were the most popular with our viewers in 2025. Content about developing, breeding and managing cows is consistently at the top. PCC® has some solid, common-sense philosophies that have helped Herd Quitters become more...
#209 – Potential Profit in 2026
Most cow/calf producers are profitable in the current high cattle market. However, markets go up and down. Here are three tried and true tactics that will increase your profit in any market. Click to read the full transcript My grandpa used to say, "A rising tide...
#208 – Go West!
We are traveling west from Colorado to Kent, Washington, to spend the holidays with our daughter. Passing millions of acres of otherwise useless rangeland, it is a reminder how important the cattle industry is to the health and wealth of our nation. Click to read the...
#207 – No “Waspy” Cows
Years ago I learned a lesson about "Waspy Cows." It makes me thankful for the gentle disposition bred into our PCC® herd. Click to read the full transcript There are several traits that make PCC® cattle low-maintenance. Most ranchers would love a cow that can calve on...
The Latest from our Herd Quitter® Blog
Who’s Getting the Dollar
Many breed associations and seedstock producers use Dollar Indexes to promote their product. When cow-calf producers analyze Dollar Indexes, they need to ask, “Which link in the beef production chain will get the profit?” If it’s not the cow-calf producer, then you need to shift your emphasis elsewhere. Charity begins at home! Select for traits that are profitable for the cow-calf producer. The rest of the beef production chain does just fine taking care of...