by PJ Budler | May 6, 2026 | PCC® Update, Quote Worth Re-Quoting
Many breed associations and seedstock producers use Dollar Indexes to promote their product. When cow-calf producers analyze Dollar Indexes, they need to ask, “Which link in the beef production chain will get the profit?” If it’s not the cow-calf producer, then you...
by Kit Pharo | May 6, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
If a lie is repeated often enough, it will eventually be accepted as the truth. Unfortunately, examples of this can be found in agriculture, business, politics, and religion. Once members of the status quo have accepted a lie as the truth, it is almost impossible to...
by Bobby Thoman | Apr 29, 2026 | PCC® Update, Quote Worth Re-Quoting
I love bull sale season! I love the process of researching and evaluating potential bulls. This gets me hyped up for the possibilities of the next breeding season and the benefits a new bull will bring to my herd. I can picture how a new bull will compliment my...
by Kit Pharo | Apr 29, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Worrying is a total waste of time and energy, especially if you are worrying about something you have no control over. If you are worrying about something you do have some control over, then STOP worrying and START doing the things that need to be done to...
by Kit Pharo | Apr 22, 2026 | PCC® Update, Quote Worth Re-Quoting
From its inception, Pharo Cattle Company® has been divisive within the beef industry. People either love us because we are so different from the status quo – or they hate us because we are so different from the status quo. If you are promoting something that is...
by Kit Pharo | Apr 22, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Being a successful first-generation rancher is possible. While most believe it is impossible to make it in this business if you don’t inherit it or marry into it, some are proving them wrong. The key is to stay disconnected from status quo ways of thinking and doing....
