by PJ Budler | Jul 29, 2026 | PCC® Update, Quote Worth Re-Quoting
Muscle is the product beef producers produce! However, muscle expression is uniquely different in bulls, steers, and females. In hormonally balanced cattle this trait is expressed differently due to sex hormones. Testosterone makes muscle. A masculine, hormonally...
by Kit Pharo | Jul 29, 2026 | PCC® Update, Quote Worth Re-Quoting
Cattle prices have fallen sharply over the past month. Some, including CattleFax, believe the cycle highs are behind us. If so, you better tie a knot in the end of your rope and HANG ON! I don’t know what to think… The fundamentals have not changed. Cattle numbers are...
by Kit Pharo | Jul 29, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
The future belongs to those who are not afraid to change with the times. Unfortunately, that will be a minority, because most people have an aversion to change. The cow-calf segment of the beef industry is at a major turning point. What has worked so well for the last...
by PJ Budler | Jul 15, 2026 | PCC® Update, Quote Worth Re-Quoting
Efficiency isn’t good or bad – it’s just efficiency. Culture ascribes value and privilege to certain words and phrases, and “efficiency” is currently enjoying that privilege. I will argue why that value needs to be stripped from the word. I’ll also show how efficiency...
by PJ Budler | Jul 8, 2026 | PCC® Update, Quote Worth Re-Quoting
Livestock thinker and philosopher, Johann Zietsman, eloquently stated: “Fat is an essential component of sustainable profitability. You can either breed fat into cattle or feed fat into cattle. If you breed cattle to feed them, you will have to feed cattle to breed...
by Kit Pharo | Jul 8, 2026 | PCC® Update, Quote Worth Re-Quoting
I recently heard that 99% of the animal species have gone extinct. When I heard that, I immediately thought, “How do they know that to be true?” When I did a Google search, I was told that there are written descriptions for 1.5 million animal species. That’s good...
