by Kit Pharo | Aug 26, 2026 | PCC® Update, Quote Worth Re-Quoting
Although calf prices have taken a slight dip, they are still sky high! Your calves, believe it or not, are worth $1500 More per head today than they were worth just five years ago. You have the world by the tail, don’t you? Life is GREAT! But wait a minute… How long...
by Kit Pharo | Aug 26, 2026 | PCC® Update, We Believe
Cow-calf producers should use genetics to fix problems – instead of spending money on chemical, technical, and mechanical solutions that won’t last. Parasite problems are a perfect example of this.
by Kit Pharo | Aug 19, 2026 | PCC® Update
Horn flies are costing the cattle industry billions of dollars every year. Controlling horn flies with chemical insecticides is not working because horn flies have been able to develop a resistance to all the chemical insecticides that have been used in the last 80...
by Kit Pharo | Aug 19, 2026 | PCC® Update, We Believe
The status quo herd inadvertently does more harm than good. The status quo herd, by definition, is made up of individuals who are very comfortable with being average. There is nothing wrong with that until you realize that members of the status quo herd do not want...
by Kit Pharo | Aug 19, 2026 | Herd Quitter® Roundtable
PJ Budler and I take on an industry taboo: the marketing tricks that have become standard at cattle sales, from “rafter bids” and hidden reserves to manipulated photos and misleading EPD data. I explain why PCC® built its Cowboy Auction as a no-games...
