The Tenderness is Real

The Tenderness is Real

A one-minute excerpt from the latest Ranching Returns Podcast episode was shared on PCC’s Facebook Page Monday morning. In response, John Minor, a Pharo Bull Customer in Oklahoma, said: “We’ve been strictly using Pharo genetics since 2007 – and I can tell you...
The Tenderness is Real

Up-Periscope Syndrome

A periscope is a very handy instrument used to observe activity above the water’s surface from a submerged submarine. When the command “up periscope” is given the periscope is raised for use. Once in place, it has the ability to swivel around for surveillance in all...
The Tenderness is Real

What Changed?

In response to last week’s Getting Your Money’s Worth article, Steve Campbell with Tailor Made Cattle sent the following email. Kit, when my father and mother were married in 1950, my father told my mother NOT to ask a rancher how many cows he had. That was like...
The Tenderness is Real

Leading-Edge Genetics

For over 30 years, Pharo Cattle Company™ has been your source for low-input / high-profit genetics that will increase your pounds and profit per acre. For 30 years, we have been your source for grass-efficient genetics. For over 20 years, we have been your source for...
The Tenderness is Real

Getting Your Money’s Worth

When purchasing bulls, cost is always a factor – but it should not be the only factor. First and foremost, you should consider the program behind the bulls. Bulls that are produced in a program that aligns with your long-term goals are worth a whole lot more than...