The first step most cow-calf producers need to take to start maximizing their profits and building wealth will not cost them a single dime and it will not require any physical labor. It will require nothing more than a change in thinking.

Producers must STOP focusing on increasing pounds per animal (bragging rights)—and START focusing on increasing pounds per acre (profit).

Most cow-calf producers are focused on increasing pounds per animal. That’s the way it’s been for the last 50 years. The most noticeable evidence of this can be seen in the way producers select bulls. Old habits die hard!

As you enter the New Year…I encourage you to give serious consideration to this different way of thinking. It won’t cost you a dime—and it could be the difference between success and failure.

This is the first step in our Ten Steps to Double Your Profits. Everything else will start falling into place once you have successfully completed this first step!

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