We Believe…

We Believe…

Long-term, sustainable profit is a matter of choice – not chance. Most cow-calf producers are very profitable right now as the result of chance. They cannot take any credit for the record-high prices they have been receiving. The time will come, however, when the only...
We Believe…

The New Year

Some say the first day of the new year is no different from the last day of the previous year. That may be true – but, in my mind, starting a new year allows me the opportunity to hit the refresh button on my life. Therefore, I start every year with excitement and...
We Believe…

We Believe…

We have the ability to create our own future. Yes, we know many things are totally out of our control – but we also know many things are within our control. The key is to focus on the things that are within our control. What kind of future are you going to create for...
We Believe…

The Long Haul

If you plan to be in the cow-calf business for the long haul, you must be willing to change with the times. Nothing stays the same. The present is different from the past and the future will be different from the present. Today’s beef industry is not the same as it...