by Kit Pharo | Aug 5, 2026 | PCC® Update
I recently read a great article by Kim Ricardo from South Dakota State University. I must say it is very refreshing to see that more and more people in academics are finally able to understand the truth about cow size. For the past 40 years, Pharo Cattle Company® has...
by Kit Pharo | Aug 5, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
It is possible to make a very good living as a rancher – in good times and in not-so-good times. The key is to focus on increasing pounds per acre – instead of on increasing pounds per cow. They are NOT the same thing! The status quo beef industry has been focused on...
by Kit Pharo | Aug 3, 2026 | Bull Workdays
These workdays won’t be anything fancy. We just want to provide you with an opportunity to get a first-hand look at what goes on at Pharo Cattle Company®. We want you to see our grass-developed bulls and meet our bull producers and bull developers. To...
by Kit Pharo | Jul 29, 2026 | PCC® Update
I had a speaking engagement in Enid, Oklahoma, last Wednesday. On our way home, we zig-zagged across the southwest corner of Kansas. It was past lunch time and we were getting hungry, so we slowed down at a small town called Johnson City. We turned onto Main Street...
by Kit Pharo | Jul 29, 2026 | PCC® Update
If you plan to be in the cow-calf business for the long haul, you must be willing to change with the times. Nothing stays the same. The present is different from the past, and the future will be different from the present. Today’s beef industry is not the same as it...
