by Kit Pharo | Aug 19, 2026 | PCC® Update, We Believe
The status quo herd inadvertently does more harm than good. The status quo herd, by definition, is made up of individuals who are very comfortable with being average. There is nothing wrong with that until you realize that members of the status quo herd do not want...
by Kit Pharo | Aug 19, 2026 | Herd Quitter® Roundtable
PJ Budler and I take on an industry taboo: the marketing tricks that have become standard at cattle sales, from “rafter bids” and hidden reserves to manipulated photos and misleading EPD data. I explain why PCC® built its Cowboy Auction as a no-games...
by Kit Pharo | Aug 19, 2026 | PCC® Update, South Africa
Robyn Conroy, from the Eastern Cape province of South Africa, has been AI breeding her cows and heifers to PCC® Red Angus bulls for nine years. The video below shows a set of Pharo-bred bull calves at...
by Kit Pharo | Aug 12, 2026 | Bull Workdays, PCC® Update
We will start working and evaluating 680 grass-developed bulls in preparation for our upcoming fall bull sales NEXT WEEK. You are invited to join us. We will have bull workdays in Colorado, Nebraska, Montana, Canada, and Texas – in that order. If you would like to...
by Kit Pharo | Aug 12, 2026 | PCC® Update
As discussed in a previous PCC Update, cattle prices started dropping from their all-time record highs six weeks ago. This caused some cattle economists to think the highs for this cycle are behind us. They could be right, but the fundamentals have not changed. Cattle...
