by Kit Pharo | Apr 23, 2025 | PCC™ Update, TENET®
When I read Patrick Linnell’s Hamburger Nation article, several things came to mind. I feel like I am connecting the dots to what is really taking place in today’s beef industry. I will attempt to share my thoughts. First, consumers love ground beef because it...
by Kit Pharo | Apr 23, 2025 | PCC™ Update
This is a guest post written by Patrick Linnell of CattleFax. Beef demand has been outstanding, and ground beef has been a key part of the demand story, composing over 50 percent of U.S. beef consumption. Ground beef demand pressed to record levels in 2024 and is on...
by Kit Pharo | Apr 23, 2025 | PCC™ Update
From its inception, Pharo Cattle Company™ has been divisive within the beef industry. People either love us because we are so different from the status quo – or they hate us because we are so different from the status quo. If you are promoting something that is...
by Kit Pharo | Apr 16, 2025 | PCC™ Update, Quote Worth Re-Quoting
You will never get through this life without experiencing some failures. That’s life! How you deal with those failures, however, will have a monumental effect on your happiness and ultimate success. The average person has a tendency to blame his or her failures on...
by Kit Pharo | Apr 9, 2025 | PCC™ Update
In mathematics, a parabola is a plane curve which is mirror-symmetrical. It is U-shaped or upside-down U-shaped. Below is an example of a concave-down parabolic curve. When cattle prices rise and fall, they almost always form a concave-down parabolic curve. Notice, on...
