by Kit Pharo | Aug 12, 2026 | PCC® Update
As discussed in a previous PCC Update, cattle prices started dropping from their all-time record highs six weeks ago. This caused some cattle economists to think the highs for this cycle are behind us. They could be right, but the fundamentals have not changed. Cattle...
by Kit Pharo | Aug 12, 2026 | PCC® Update
When I first started ranching forty years ago, my biggest pet peeve was bulls that sired cows with horrible udders. I remember using a couple of very popular AI sires that consistently produced bad-uddered first-calf heifers. Unfortunately, it takes at least three...
by Kit Pharo | Aug 12, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Maternal genetics should be tested for the ability to perform on grass – NOT grain. Most beef cows spend their entire lives on grass – NOT in a feedlot. With enough high-energy feed, even the most mediocre of bulls will look good — for a while. The trouble with...
by Kit Pharo | Aug 5, 2026 | PCC® Update, Quote Worth Re-Quoting
I often have customers call me up to tell me they have a dud bull. A dud bull is a bull that is not interested in breeding cows. While cows are riding one another and at least one cow is obviously in standing heat, the bull will be lying down calmly chewing his cud –...
by Kit Pharo | Aug 5, 2026 | PCC® Update
I recently read a great article by Kim Ricardo from South Dakota State University. I must say it is very refreshing to see that more and more people in academics are finally able to understand the truth about cow size. For the past 40 years, Pharo Cattle Company® has...
