by Kit Pharo | Sep 9, 2026 | PCC® Update, Testimonial
Brent Railey, a customer from east-central Georgia, recently shared the following with our PCC® Discussion Group after purchasing lot 69 in our 2025 Fall Alabama Sale. Here’s my Red Angus/Mashona/Romosinuano bull I bought last November at the Alabama PCC sale....
by Kit Pharo | Sep 2, 2026 | PCC® Update, Quote Worth Re-Quoting
Status quo beef publications are chock-full of pictures of structurally incorrect animals. You will see bad feet and leg structure. You will see rectangular-shaped animals. You will see sway-back animals with level hips and high tailheads. If you’re lucky you may see...
by Kit Pharo | Sep 2, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Having a competitive advantage will be the difference between mere survival and true success in the future of the cow-calf business. Do you have a competitive advantage? There are three types of competitive advantages – a cost advantage, a production advantage, and a...
by Kit Pharo | Aug 26, 2026 | Bull Workdays, PCC® Update, Testimonial
We want to thank you for allowing us to attend your Colorado bull workdays. We are grateful for your hospitality and enjoyed the conversations we had while we were there. I really appreciated being able to see how you evaluate the bulls. Seeing the numbers in the...
by Kit Pharo | Aug 26, 2026 | PCC® Update
Many of the grass-developed, 16-month-old bulls we evaluated in Colorado last week had happy lines. Happy lines are horizontal lines on the ribs of the animal. They are believed to be deposits of volatile fatty acids just beneath the skin. Happy lines are indicative...
