by Kit Pharo | Aug 26, 2026 | PCC® Update, We Believe
Cow-calf producers should use genetics to fix problems – instead of spending money on chemical, technical, and mechanical solutions that won’t last. Parasite problems are a perfect example of this.
by Kit Pharo | Aug 19, 2026 | PCC® Update
Horn flies are costing the cattle industry billions of dollars every year. Controlling horn flies with chemical insecticides is not working because horn flies have been able to develop a resistance to all the chemical insecticides that have been used in the last 80...
by Kit Pharo | Aug 19, 2026 | PCC® Update, We Believe
The status quo herd inadvertently does more harm than good. The status quo herd, by definition, is made up of individuals who are very comfortable with being average. There is nothing wrong with that until you realize that members of the status quo herd do not want...
by Kit Pharo | Aug 19, 2026 | Herd Quitter® Roundtable
PJ Budler and I take on an industry taboo: the marketing tricks that have become standard at cattle sales, from “rafter bids” and hidden reserves to manipulated photos and misleading EPD data. I explain why PCC® built its Cowboy Auction as a no-games...
by Kit Pharo | Aug 19, 2026 | PCC® Update, South Africa
Robyn Conroy, from the Eastern Cape province of South Africa, has been AI breeding her cows and heifers to PCC® Red Angus bulls for nine years. The video below shows a set of Pharo-bred bull calves at...
