by Kit Pharo | Jun 24, 2026 | PCC® Update, We Believe
We should provide our customers with the best possible product – and then back that product with the best possible service.
by Kit Pharo | Jun 17, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Doing what is right may not always be popular – and doing what is popular may not always be right. Fads will come and go. Some are worth joining in on, while others are not. We believe we should do what is right – no matter how popular it may or may not be. Quote...
by Kit Pharo | Jun 17, 2026 | PCC® Update
Deanna and I just returned from a one-week cruise in the Pacific Northwest. Although this cruise did not start off as a favorite, it ended up being one of my favorites. On the fourth day, we were scheduled for an excursion to Sol Duc Falls. This is a breathtaking,...
by Kit Pharo | Jun 17, 2026 | Herd Quitter® Roundtable
The first-ever Herd Quitter® Roundtable discussion is here. Kit Pharo and PJ Budler, fresh off of his European tour, dig into Romania’s traceable beef model, the hidden cost of subsidized corn, and why the ranchers with no tradition are often winning. Real talk...
by Kit Pharo | Jun 10, 2026 | PCC® Update
I briefly met PJ Budler several years ago at one of our Texas bull sales, but I did not take time to get to know him. I regret that. Fortunately, I met up with PJ again in January when I was asked to speak to a group of cattlemen in South Africa. The more time I spent...
