by Kit Pharo | Feb 4, 2026 | PCC® Update, Quote Worth Re-Quoting
The number one consumer complaint about beef is the lack of consistency in tenderness. For the last 30 years, that has been my number one complaint too. I would rather eat chicken than a tough steak. We have been DNA testing all of our bulls for Tenet®. Bulls that are...
by Kit Pharo | Feb 4, 2026 | PCC® Update
Without a doubt, the most important economic trait cow-calf producers should be selecting for is low maintenance energy requirements. Maintenance energy refers to the amount of energy (feed) required to keep the animal alive. Since this has a HUGE effect on fleshing...
by Kit Pharo | Feb 4, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Everyone has at least one competitive advantage based on his or her location, personality, experiences (or lack thereof), family, acquaintances, etc., etc. It is up to you to discover what your competitive advantages are – and to put them to work. Quote Worth...
by Kit Pharo | Feb 4, 2026 | PCC® Update
Most cattlemen outside the PCC® network are in the dark when it comes to annual cow cost and other important factors at the cow-calf level of beef production. They will survive being in the dark until cattle prices fall. This video is only seven minutes long. It may...
by Kit Pharo | Jan 28, 2026 | PCC® Update, Quote Worth Re-Quoting
When I returned home from 11 days of working bulls and visiting South Africa, I was confronted with a huge stack of status quo beef publications and bull sale catalogs. I quickly thumbed through all of them over the weekend. You can rest assured, there will be no...
