by Kit Pharo | Feb 4, 2026 | PCC® Update
Most cattlemen outside the PCC® network are in the dark when it comes to annual cow cost and other important factors at the cow-calf level of beef production. They will survive being in the dark until cattle prices fall. This video is only seven minutes long. It may...
by Kit Pharo | Jan 28, 2026 | PCC® Update, Quote Worth Re-Quoting
When I returned home from 11 days of working bulls and visiting South Africa, I was confronted with a huge stack of status quo beef publications and bull sale catalogs. I quickly thumbed through all of them over the weekend. You can rest assured, there will be no...
by Kit Pharo | Jan 28, 2026 | PCC® Update, Quote Worth Re-Quoting
According to Michael Gerber’s E-Myth book, business owners need to possess three distinctly different personalities if they want to attain the greatest level of long-term success. Ironically, these three personalities have some conflicting traits. The three...
by Kit Pharo | Jan 28, 2026 | PCC® Update, We Believe
It is extremely difficult for people to make a paradigm shift because doing so requires them to admit they were wrong. That is something most people are not very good at. Most people would rather justify what they are doing than admit there is a better way....
by Kit Pharo | Jan 21, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
What goes up must come down. You can only throw a rock up so high before it starts falling back to the ground. This well-established truth also applies to cattle prices. No one knows how long these record-high prices will last – but we all know they won’t last...
