Fear of change is a reoccurring theme at PCC®. We hammer on it because it is debilitating, it stops progress, and it prevents ranchers from being successful. Most people feel “safe” in their generational routines and fall back on “this is how we have always done it.”
To step out and try something new would be a huge risk that most people just can’t fathom. Even if they know they must change, they drag their feet trying to figure out the perfect plan to avoid any risk. Sometimes, the hardest part about change is getting started.
Shane Parrish addressed fear this week in his blog:
“One way to beat fear is with steps so small they don’t scare you. As you get closer to fear, you realize there was never anything there to be afraid of.”
The first movement to overcome friction is always the hardest, but we must start somewhere! Many people get stuck in the “paralysis by analysis” stage, where they do nothing because they overthink everything, or they don’t know where to start. My advice has always been to start small. It doesn’t matter what it is, just get started!
The worst thing we can do is get hung up in the details. The psychology behind “just get started” is that one small step leads to another, then another, then a bigger step, until we start seeing progress. The end result is that we begin to seek out change by looking for better ways to challenge the status-quo.
Too many people have become lazy in their thinking. They would rather let the seed companies, the pharmaceutical reps and the chemical companies think for them. The real breakthrough in the whole process is learning to think for ourselves. Once we take control of our thought process, change becomes the driver for improvement and fear loses its shock.
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