by Kit Pharo | Aug 12, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Maternal genetics should be tested for the ability to perform on grass – NOT grain. Most beef cows spend their entire lives on grass – NOT in a feedlot. With enough high-energy feed, even the most mediocre of bulls will look good — for a while. The trouble with...
by Kit Pharo | Aug 5, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
It is possible to make a very good living as a rancher – in good times and in not-so-good times. The key is to focus on increasing pounds per acre – instead of on increasing pounds per cow. They are NOT the same thing! The status quo beef industry has been focused on...
by Kit Pharo | Jul 29, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
The future belongs to those who are not afraid to change with the times. Unfortunately, that will be a minority, because most people have an aversion to change. The cow-calf segment of the beef industry is at a major turning point. What has worked so well for the last...
by Kit Pharo | Jul 22, 2026 | PCC® Update, We Believe
In respecting and improving our natural resources. Whatever the climate and soil conditions on your ranch, odds are you can improve your rangeland and increase your sustainable profit. All you need are the right kind of cattle and the right management practices.
by Kit Pharo | Jul 15, 2026 | PCC® Update, We Believe
We should work to live – instead of live to work.
by Kit Pharo | Jul 8, 2026 | PCC® Update, We Believe
If you treat everything like junk, pretty soon you will have nothing but junk. It doesn’t take long for things to deteriorate and fall apart if they are not properly cared for. On the other hand, when things are properly cared for, they will last a long time.
