by Bobby Thoman | Feb 25, 2026 | PCC® Update, Quote Worth Re-Quoting
A quote from Shane Parrish on social pressure caught my attention this week: “Stubbornness and flexibility aren’t opposites; they’re responses to different inputs. Be impenetrable to social pressure and quick to adapt to evidence.” This is great advice for...
by Kit Pharo | Feb 25, 2026 | PCC® Update, Quote Worth Re-Quoting
What happens to most people when they go on a diet and successfully lose weight? They gain the weight back – and then some. There is a reason for that. It’s called the Diet Factor. In the cave man days, it was extremely important for people to maintain good body...
by Kit Pharo | Feb 18, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
It is much better to be prepared a year too early than a day too late. You can apply this belief to any number of things – from a drop in cattle prices to a catastrophic event in your life and/or the world. When the time comes, it won’t be difficult to differentiate...
by Bobby Thoman | Feb 11, 2026 | PCC® Update, Quote Worth Re-Quoting
I spent the first part of last week at bull workdays at PCC® headquarters in Colorado. The weather was great, but I still needed my muck boots because the BS was getting deep! This was a great time to look at some of the best bulls in the industry. I always enjoy...
by Kit Pharo | Feb 11, 2026 | PCC® Update, Quote Worth Re-Quoting
No… I am not referring to the holiday season. I am referring to bull sale season. From January through April, there are hundreds and hundreds of bull sales. I receive many bull sale catalogs in the mail each and every week. Most of them go straight to the recycle bin....
by Kit Pharo | Feb 4, 2026 | PCC® Update, Quote Worth Re-Quoting
The number one consumer complaint about beef is the lack of consistency in tenderness. For the last 30 years, that has been my number one complaint too. I would rather eat chicken than a tough steak. We have been DNA testing all of our bulls for Tenet®. Bulls that are...
