by Bobby Thoman | Oct 2, 2024 | PCC™ Update, TENET®
Tenderness has been identified as the number one concern in many beef taste tests and studies. As anyone knows, tenderness is the most important quality of a good steak. It’s the new paradigm in beef quality! What if you could sell beef that was guaranteed tender?...
by Kit Pharo | Oct 2, 2024 | PCC™ Update
A few weeks ago, I was reminded by a good friend that Pharo Cattle Company™ takes a Systems Approach to the business of producing and marketing bulls to other ranchers. We have been doing so for over 30 years. You will have to look long and hard to find another bull...
by Kit Pharo | Sep 25, 2024 | PCC™ Update
We defined a Systems Approach to doing business last week – with an emphasis on producing and marketing bulls. Before I go any further in that direction, I want to talk about how a Systems Approach can be beneficial to everyone – from all walks of life. Our...
by Bobby Thoman | Sep 25, 2024 | PCC™ Update
I have been discussing the A2 beta-casein and its effects on beef cattle over the last three weeks. If you are new to this discussion, the A2 beta-casein is a milk protein that contributes to the nutritional value of the milk. All mammals have A2/A2 milk, except...
by Bobby Thoman | Sep 18, 2024 | PCC™ Update
For the last two weeks, I have been discussing the A2 beta-casein milk protein and how it affects people and cattle. This is interesting stuff! The A2 beta-casein protein increases the nutritional value and the digestibility of the milk. All mammals have A2/A2 milk,...
by Kit Pharo | Sep 18, 2024 | Kit Pharo, PCC™ Update, Quote Worth Re-Quoting
I was reminded last week that, unlike other seedstock producers, Pharo Cattle Company™ takes a Systems Approach to the business of producing and marketing bulls to other ranchers. The more I think about it, the more I think this subject needs more discussion. I can...
