by Kit Pharo | Sep 9, 2026 | PCC® Update
If a cow or a bull has bad feet, it doesn’t matter what the rest of the animal looks like – and it doesn’t matter what the pedigree or EPDs look like. A cow or bull must have a good foundation to stand on to stay in production for more than just a few years....
by Kit Pharo | Sep 9, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
The future looks very bright for those who are willing to change with the times. People who have an open mind will continue to learn. Consequently, they will find it easy to make the necessary changes. In contrast, those who are afraid to think or to look outside the...
by Kit Pharo | Sep 9, 2026 | PCC® Update, Testimonial
Brent Railey, a customer from east-central Georgia, recently shared the following with our PCC® Discussion Group after purchasing lot 69 in our 2025 Fall Alabama Sale. Here’s my Red Angus/Mashona/Romosinuano bull I bought last November at the Alabama PCC sale....
by Kit Pharo | Sep 2, 2026 | PCC® Update, Quote Worth Re-Quoting
Status quo beef publications are chock-full of pictures of structurally incorrect animals. You will see bad feet and leg structure. You will see rectangular-shaped animals. You will see sway-back animals with level hips and high tailheads. If you’re lucky you may see...
by Kit Pharo | Sep 2, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Having a competitive advantage will be the difference between mere survival and true success in the future of the cow-calf business. Do you have a competitive advantage? There are three types of competitive advantages – a cost advantage, a production advantage, and a...
