by Kit Pharo | Feb 11, 2026 | PCC® Update, We Believe
Cow-calf producers should produce cows that fit their environment – instead of artificially changing the environment with expensive inputs to fit their cows. Most of today’s cows could not survive without outside inputs. When cattle prices break, the cost of inputs...
by Kit Pharo | Feb 4, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Everyone has at least one competitive advantage based on his or her location, personality, experiences (or lack thereof), family, acquaintances, etc., etc. It is up to you to discover what your competitive advantages are – and to put them to work. Quote Worth...
by Kit Pharo | Jan 28, 2026 | PCC® Update, We Believe
It is extremely difficult for people to make a paradigm shift because doing so requires them to admit they were wrong. That is something most people are not very good at. Most people would rather justify what they are doing than admit there is a better way....
by Kit Pharo | Jan 21, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
What goes up must come down. You can only throw a rock up so high before it starts falling back to the ground. This well-established truth also applies to cattle prices. No one knows how long these record-high prices will last – but we all know they won’t last...
by Kit Pharo | Jan 7, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Long-term, sustainable profit is a matter of choice – not chance. Most cow-calf producers are very profitable right now as the result of chance. They cannot take any credit for the record-high prices they have been receiving. The time will come, however, when the only...
by Kit Pharo | Dec 31, 2025 | PCC® Update, Quote Worth Re-Quoting, We Believe
We have the ability to create our own future. Yes, we know many things are totally out of our control – but we also know many things are within our control. The key is to focus on the things that are within our control. What kind of future are you going to create for...
