by Kit Pharo | Dec 24, 2025 | PCC® Update, We Believe
If you find a job or an occupation you love doing, you will never have to work for a living.
by Kit Pharo | Dec 17, 2025 | PCC® Update, Quote Worth Re-Quoting, We Believe
In 2014, we put together a list of “We Believe” statements. What a person or business believes defines who they are and why they do what they do. As Simon Sinek once said, “People don’t care about WHAT you do or HOW you do it until they understand WHY you do it.” The...
by Kit Pharo | Jun 12, 2024 | We Believe
Most cattlemen know there is a very predictable and repeatable cattle cycle that is driven by supply and demand. The wise ones know how to use it to their advantage. When there are high cow numbers, cattle prices will go down. When there are low cow numbers, cattle...
by Bobby Thoman | Nov 15, 2023 | We Believe
I recently read a blurb about occupations and how we should be having fun. I wonder how that applies to agriculture. How many people do you know who really love what they are doing? How many are engaged? How many just treat it like a job?It got me...
by Kit Pharo | Feb 23, 2021 | Bull Sales, Kit Pharo, We Believe
Over the years, the illustration below provided the “Aha Moment” hundreds of cow-calf producers needed to STOP focusing on increasing pounds per animal (bragging rights) and START focusing on increasing pounds per acre (profit). Year in and year...
by Kit Pharo | Feb 22, 2021 | Bull Sales, Kit Pharo, Sale, We Believe
No, this is not an ailment that affects big calves. This is an ailment that affects ranchers who believe they must produce big calves to be profitable. Big calves are not always profitable. In fact, small calves are almost always...
