by Kit Pharo | Jan 7, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Long-term, sustainable profit is a matter of choice – not chance. Most cow-calf producers are very profitable right now as the result of chance. They cannot take any credit for the record-high prices they have been receiving. The time will come, however, when the only...
by Kit Pharo | Dec 31, 2025 | PCC® Update, Quote Worth Re-Quoting, We Believe
We have the ability to create our own future. Yes, we know many things are totally out of our control – but we also know many things are within our control. The key is to focus on the things that are within our control. What kind of future are you going to create for...
by Kit Pharo | Dec 24, 2025 | PCC® Update, We Believe
If you find a job or an occupation you love doing, you will never have to work for a living.
by Kit Pharo | Dec 17, 2025 | PCC® Update, Quote Worth Re-Quoting, We Believe
In 2014, we put together a list of “We Believe” statements. What a person or business believes defines who they are and why they do what they do. As Simon Sinek once said, “People don’t care about WHAT you do or HOW you do it until they understand WHY you do it.” The...
by Kit Pharo | Jun 12, 2024 | We Believe
Most cattlemen know there is a very predictable and repeatable cattle cycle that is driven by supply and demand. The wise ones know how to use it to their advantage. When there are high cow numbers, cattle prices will go down. When there are low cow numbers, cattle...
by Bobby Thoman | Nov 15, 2023 | We Believe
I recently read a blurb about occupations and how we should be having fun. I wonder how that applies to agriculture. How many people do you know who really love what they are doing? How many are engaged? How many just treat it like a job?It got me...
