by Kit Pharo | Feb 4, 2026 | PCC® Update, Quote Worth Re-Quoting
The number one consumer complaint about beef is the lack of consistency in tenderness. For the last 30 years, that has been my number one complaint too. I would rather eat chicken than a tough steak. We have been DNA testing all of our bulls for Tenet®. Bulls that are...
by Kit Pharo | Feb 4, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Everyone has at least one competitive advantage based on his or her location, personality, experiences (or lack thereof), family, acquaintances, etc., etc. It is up to you to discover what your competitive advantages are – and to put them to work. Quote Worth...
by Kit Pharo | Jan 28, 2026 | PCC® Update, Quote Worth Re-Quoting
When I returned home from 11 days of working bulls and visiting South Africa, I was confronted with a huge stack of status quo beef publications and bull sale catalogs. I quickly thumbed through all of them over the weekend. You can rest assured, there will be no...
by Kit Pharo | Jan 28, 2026 | PCC® Update, Quote Worth Re-Quoting
According to Michael Gerber’s E-Myth book, business owners need to possess three distinctly different personalities if they want to attain the greatest level of long-term success. Ironically, these three personalities have some conflicting traits. The three...
by Kit Pharo | Jan 21, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
What goes up must come down. You can only throw a rock up so high before it starts falling back to the ground. This well-established truth also applies to cattle prices. No one knows how long these record-high prices will last – but we all know they won’t last...
by Kit Pharo | Jan 21, 2026 | PCC® Update, Quote Worth Re-Quoting, Uncategorized
Neophobia is the fear of anything new or different. I believe all thinking animals and people experience neophobia – some more than others. Up to a point, neophobia is a good thing. It keeps us from taking unnecessary risks and making mistakes. What concerns me,...
