by Kit Pharo | Feb 18, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
It is much better to be prepared a year too early than a day too late. You can apply this belief to any number of things – from a drop in cattle prices to a catastrophic event in your life and/or the world. When the time comes, it won’t be difficult to differentiate...
by Bobby Thoman | Feb 11, 2026 | PCC® Update, Quote Worth Re-Quoting
I spent the first part of last week at bull workdays at PCC® headquarters in Colorado. The weather was great, but I still needed my muck boots because the BS was getting deep! This was a great time to look at some of the best bulls in the industry. I always enjoy...
by Kit Pharo | Feb 11, 2026 | PCC® Update, Quote Worth Re-Quoting
No… I am not referring to the holiday season. I am referring to bull sale season. From January through April, there are hundreds and hundreds of bull sales. I receive many bull sale catalogs in the mail each and every week. Most of them go straight to the recycle bin....
by Kit Pharo | Feb 4, 2026 | PCC® Update, Quote Worth Re-Quoting
The number one consumer complaint about beef is the lack of consistency in tenderness. For the last 30 years, that has been my number one complaint too. I would rather eat chicken than a tough steak. We have been DNA testing all of our bulls for Tenet®. Bulls that are...
by Kit Pharo | Feb 4, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Everyone has at least one competitive advantage based on his or her location, personality, experiences (or lack thereof), family, acquaintances, etc., etc. It is up to you to discover what your competitive advantages are – and to put them to work. Quote Worth...
by Kit Pharo | Jan 28, 2026 | PCC® Update, Quote Worth Re-Quoting
When I returned home from 11 days of working bulls and visiting South Africa, I was confronted with a huge stack of status quo beef publications and bull sale catalogs. I quickly thumbed through all of them over the weekend. You can rest assured, there will be no...
