by Kit Pharo | Aug 27, 2025 | PCC® Update, Quote Worth Re-Quoting
Last week, I read a short article about bull care and management. In it, a university veterinarian said, “A bull may lose anywhere from 100 to 200 pounds during a breeding season.” While I know this is true – I also know it doesn’t have to be this way. Nearly all PCC®...
by Tim Goodnight | Aug 20, 2025 | PCC® Update, Quote Worth Re-Quoting, TENET®
We are pleased to announce the official launch of Certified Tenet® Beef. With more Certified Tenet® Bulls than anyone else in the industry, Pharo Cattle Company® is leading the way – which gives PCC® customers a reason to be excited. Tenderness has been consistently...
by Kit Pharo | Aug 20, 2025 | PCC® Update, Quote Worth Re-Quoting
Pharo genetics have been used with great success in four of the seven continents. The video below shows a set of Pharo-bred bull calves in South Africa. I am proud to put my stamp of approval on this set of bulls. These bulls were produced by Robyn Conroy from the...
by Bobby Thoman | Aug 13, 2025 | PCC® Update, Quote Worth Re-Quoting
Mistakes and failures have a negative connotation. They imply weakness, lack of skill, or lack of intelligence. It’s easy to look back and dissect our mistakes. Instead of using our mistakes as an opportunity to grow, learn and understand, we use them as a whipping...
by Bobby Thoman | Aug 6, 2025 | PCC® Update, Quote Worth Re-Quoting
Many things in life can be overcome with a little bit of hustle. This is a point of emphasis for many coaches. In sports, “hustle” doesn’t just set the pace. It intimidates. It gets in people’s heads. It’s psychological warfare. Farnam Street shared a quote by Abraham...
by Kit Pharo | Jul 30, 2025 | PCC® Update, Quote Worth Re-Quoting
The status quo beef industry’s incessant selection for more frame, more growth and more milk has created tall, slab-sided, flat-muscled, hard-keeping bulls that resemble solid-colored Holstein steers. Where’s the BEEF? Pharo Cattle Company® has thick,...
