by Kit Pharo | Nov 20, 2024 | PCC™ Update
If you plan to be in the cow-calf business for the long haul, you must be willing to change with the times. Nothing stays the same. The present is different from the past and the future will be different from the present. Today’s beef industry is not the same as it...
by Bobby Thoman | Nov 13, 2024 | PCC™ Update, Quote Worth Re-Quoting
The first stage of the PCC™ bull sale fall rush is complete. The Colorado and the Alabama sales are in the books. I attended the Colorado sale. It was great from the pre-sale get-together to the final goodbyes. It was also a great time to recharge. I spend a lot of...
by Kit Pharo | Nov 6, 2024 | Cowboy Logic, PCC™ Update, Quote Worth Re-Quoting
Cowboy Logic Someday is NOT a day of the week. Someday… If I had a nickel for every time I heard someone say, “Someday, I’m gonna do this or that…,” I would have a truckload of nickels. Unfortunately, someday never comes for most of the people who...
by Kit Pharo | Nov 6, 2024 | Bull Sales, PCC™ Update
Several months ago, Pablo Sturzenbaum and his wife Paola Imberti from Argentina requested a ranch tour at PCC™ Headquarters in early November. Pablo is a veterinarian and Paola is a grazing agronomist. They have clients that can benefit greatly from Pharo philosophies...
by Bobby Thoman | Oct 30, 2024 | Bull Sales, PCC™ Update
“Second–order thinking is a method of thinking that goes beyond the surface level, beyond the knee–jerk reactions and short–term gains. It asks us to play the long game, to anticipate the ripple effects of our actions, and to make choices that will...
by Kit Pharo | Oct 30, 2024 | PCC™ Update, Quote Worth Re-Quoting
A one-minute excerpt from the latest Ranching Returns Podcast episode was shared on PCC’s Facebook Page Monday morning. In response, John Minor, a Pharo Bull Customer in Oklahoma, said: “We’ve been strictly using Pharo genetics since 2007 – and I can tell you...
