by Kit Pharo | Apr 23, 2025 | PCC™ Update
From its inception, Pharo Cattle Company™ has been divisive within the beef industry. People either love us because we are so different from the status quo – or they hate us because we are so different from the status quo. If you are promoting something that is...
by Kit Pharo | Apr 16, 2025 | PCC™ Update, Quote Worth Re-Quoting
You will never get through this life without experiencing some failures. That’s life! How you deal with those failures, however, will have a monumental effect on your happiness and ultimate success. The average person has a tendency to blame his or her failures on...
by Bobby Thoman | Apr 9, 2025 | PCC™ Update, Quote Worth Re-Quoting
When you try alternative methods and apply ranching principles that are outside of the social norms, you probably get some strange looks. A quote I read from Farnam Street this week explains everything: “Those who fear appearing foolish rarely discover anything new....
by Kit Pharo | Apr 9, 2025 | PCC™ Update
In mathematics, a parabola is a plane curve which is mirror-symmetrical. It is U-shaped or upside-down U-shaped. Below is an example of a concave-down parabolic curve. When cattle prices rise and fall, they almost always form a concave-down parabolic curve. Notice, on...
by Bobby Thoman | Apr 2, 2025 | Bull Sales, PCC™ Update
It’s finally spring and our cows are just starting to calve. This is my favorite time of year. Yes, I know, summer calving would probably be much easier, but there is a high demand for spring PCC™ yearling bulls and we live in the nice part of Wyoming where the...
by Kit Pharo | Apr 2, 2025 | PCC™ Update
All cow-calf producers look smart when 500-pound calves are worth $1800 to $2000 per head. They can do many things wrong and still make a profit. How many cow-calf producers are going to look smart when the cattle market crashes? I’m afraid the smart ones will be in...
