Around the World

Around the World

Pharo genetics have been used with great success in four of the seven continents. The video below shows a set of Pharo-bred bull calves in South Africa. I am proud to put my stamp of approval on this set of bulls. These bulls were produced by Robyn Conroy from the...
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The Cost of Mistakes

Mistakes and failures have a negative connotation. They imply weakness, lack of skill, or lack of intelligence. It’s easy to look back and dissect our mistakes. Instead of using our mistakes as an opportunity to grow, learn and understand, we use them as a whipping...
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Sissy Bulls and Fat Dry Cows

On my most recent trip to and from our mountain cabin, I saw a few cowherds up close. All of these cowherds were running with bulls. Most herds had two or three times more bulls than they needed. I saw 25 to 30 cows in one herd with four young bulls. At least one was...
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Hustle

Many things in life can be overcome with a little bit of hustle. This is a point of emphasis for many coaches. In sports, “hustle” doesn’t just set the pace. It intimidates. It gets in people’s heads. It’s psychological warfare. Farnam Street shared a quote by Abraham...
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Where’s the Beef?

The status quo beef industry’s incessant selection for more frame, more growth and more milk has created tall, slab-sided, flat-muscled, hard-keeping bulls that resemble solid-colored Holstein steers. Where’s the BEEF? Pharo Cattle Company® has thick,...
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Twice as Long…

This is an email sent to us by Wendell Giesbrecht from Mississippi. I bought my first bull from you in April of 2016. He lasted for 10 breeding seasons, counting this one. We never pulled any of his calves. He had 20 to 40 cows to take care of every year. I’m gonna...