by Kit Pharo | Apr 29, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Worrying is a total waste of time and energy, especially if you are worrying about something you have no control over. If you are worrying about something you do have some control over, then STOP worrying and START doing the things that need to be done to...
by Kit Pharo | Apr 22, 2026 | PCC® Update, Quote Worth Re-Quoting
From its inception, Pharo Cattle Company® has been divisive within the beef industry. People either love us because we are so different from the status quo – or they hate us because we are so different from the status quo. If you are promoting something that is...
by Kit Pharo | Apr 22, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Being a successful first-generation rancher is possible. While most believe it is impossible to make it in this business if you don’t inherit it or marry into it, some are proving them wrong. The key is to stay disconnected from status quo ways of thinking and doing....
by Bobby Thoman | Apr 15, 2026 | PCC® Update
We tend to complicate things. We think our problems require sophisticated and expensive solutions. We pay lots of money for someone to diagnose our problems and provide solutions. From doctors to phycologists to “experts,” we want answers! What if the solution were...
by Kit Pharo | Apr 15, 2026 | PCC® Update, Quote Worth Re-Quoting
You will never get through this life without experiencing some failures. That’s life! How you deal with those failures, however, will have a monumental effect on your happiness and ultimate success. The average person has a tendency to blame his or her failures on...
by Kit Pharo | Apr 15, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Farmers and ranchers need to learn how to work smarter – NOT harder. I have met very few farmers or ranchers that I would consider to be lazy. Most are very hard workers. Unfortunately, most farmers and ranchers are not so good at working smarter. They would rather do...
