by Kit Pharo | May 14, 2026 | PCC® Update, Quote Worth Re-Quoting
I have read several pretty good articles about cow size in the last few months. They all expressed concerns about cows being too big to maximize profit – especially after cattle prices crash. Those articles are basically saying the same things we have been saying for...
by Kit Pharo | May 14, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
As a seedstock producer, we must be tougher on our cows than our customers are on theirs. Otherwise, we will never be able to help our customers improve their genetics and profitability. How many other seedstock producers have this philosophy? Quote Worth Re-Quoting...
by Bobby Thoman | May 6, 2026 | PCC® Update
Fear of change is a reoccurring theme at PCC®. We hammer on it because it is debilitating, it stops progress, and it prevents ranchers from being successful. Most people feel “safe” in their generational routines and fall back on “this is how we have always done it.”...
by Kit Pharo | May 6, 2026 | PCC® Update, Quote Worth Re-Quoting
Subscriber Question: What exactly does “genetic fly resistance” mean? Are you saying that with the proper genetics you don’t have to use chemical pesticides? Answer:When it comes to horn flies and other parasite problems, most of today’s cow-calf producers have been...
by PJ Budler | May 6, 2026 | PCC® Update, Quote Worth Re-Quoting
Many breed associations and seedstock producers use Dollar Indexes to promote their product. When cow-calf producers analyze Dollar Indexes, they need to ask, “Which link in the beef production chain will get the profit?” If it’s not the cow-calf producer, then you...
by Kit Pharo | May 6, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
If a lie is repeated often enough, it will eventually be accepted as the truth. Unfortunately, examples of this can be found in agriculture, business, politics, and religion. Once members of the status quo have accepted a lie as the truth, it is almost impossible to...
