by Kit Pharo | Jan 31, 2024 | PCC® Update
From the very beginning (40 years ago), Pharo Cattle Company has had Zero Tolerance for cows that do not live up to our expectations. Suffice it to say our expectations are much higher than anyone else’s in the registered business. Most cows, with enough inputs, can...
by Bobby Thoman | Jan 24, 2024 | PCC® Update
In a world where everyone wants to be “average,” PCC has challenged farmers and ranchers to be different. Most people don’t want the attention that comes with being different. Most people would rather blend in with the status quo herd. I challenge you to be different,...
by Kit Pharo | Jan 17, 2024 | PCC® Update
The world, so it seems, is full of shortsighted cattlemen. Shortsighted cattlemen refuse to consider the future when making management decisions. They refuse to acknowledge the world is constantly changing. They will continue to make decisions based on the past – and...
by Bobby Thoman | Jan 10, 2024 | PCC® Update
As a coach, I’m always pushing my wrestlers to give 100% effort. “Work hard,” “Compete until the end,” “Push yourself,” and “Pick up the pace!” are some of my favorite quips. Effort is a great matrix for my wrestlers to measure themselves against. Did I try my best?...
by Kit Pharo | Jan 3, 2024 | PCC® Update
The first step most cow-calf producers need to take to start maximizing their profits and building wealth will not cost them a single dime and it will not require any physical labor. It will require nothing more than a change in thinking. Producers must STOP focusing...
by Bobby Thoman | Dec 20, 2023 | PCC® Update
I am a wrestling coach and our season just started. I have noticed that I spend a lot of time talking about motivation. It wasn’t always like this. I don’t remember having a lack of motivation when I played sports. What has changed? Much of the research I did has...
