by Kit Pharo | May 14, 2025 | PCC™ Update, TENET®
Only those who have been living under a rock don’t know what Tenet® Beef is. Tenet® is a DNA test that identifies animals that have superior beef tenderness. On a scale of 1 to 10, the average beef animal in America is only a 3. We now have the ability to consistently...
by Kit Pharo | May 14, 2025 | PCC™ Update
In the last 40 years, I have come across many, many people who have a dream or two or three. They all say, “Someday, we will do such and such or we will have such and such.” Sadly, “someday” never comes for most of those people. It is not enough to have a dream. You...
by Bobby Thoman | May 7, 2025 | PCC™ Update, Quote Worth Re-Quoting
Most people think success comes from extraordinary talent. I disagree. I think what most people see as talent is actually disguised as hard work. I tell my athletes all the time, “Hard work beats talent when talent doesn’t work!” I’ll take a good work ethic any day...
by Kit Pharo | May 7, 2025 | PCC™ Update
Have you noticed all calves are born with a slick and shiny summer hair coat – no matter what time of the year they are born? What does that tell you about when you should be calving? Calving at PCC™ Headquarters in Colorado started late last week. This is a...
by Kit Pharo | May 7, 2025 | PCC™ Update, Quote Worth Re-Quoting
Most people know it’s tough to make money when you purchase things at the top of the market. Cattlemen know this is as true in the cattle business as it is in any other business. Since cattle prices are higher than they have ever been, this is not the time to buy...
by Bobby Thoman | Apr 30, 2025 | PCC™ Update
Fear of change is a reoccurring theme at Pharo Cattle Company™. We hammer on it because it is debilitating, it stops progress and it prevents ranchers from being as successful as they could be. Most people feel “safe” in their generational routines and fall back on...
