by Kit Pharo | Jan 29, 2025 | PCC™ Update
Without a doubt, the most important economic trait cow-calf producers should be selecting for is low maintenance energy requirements. Maintenance energy refers to the amount of energy (feed) required to keep the animal alive. Since this has a HUGE effect on fertility,...
by Kit Pharo | Jan 29, 2025 | PCC™ Update, Quote Worth Re-Quoting
Cattle prices have never been this high. This is history in the making! And we expect prices to go even higher… for a while. These are windfall profits because you and I have done nothing to deserve them or to earn them. It’s like winning the lottery. Everyone in the...
by Kit Pharo | Jan 29, 2025 | PCC™ Update
PCC™ Heat-Tolerant bulls are very adaptable. They can handle extreme heat and humidity. They can also handle a little cold and snow. The Heat-Tolerant bull pictured below lives in southern Mississippi, just 15 miles from the Gulf Coast. The temperature got down to 10...
by Kit Pharo | Jan 22, 2025 | PCC™ Update, TENET®
As discussed in part 1 last week, we can no longer deny there is a tenderness problem with today’s beef. As a result, I will not order a steak in a restaurant that is not a filet or a flat iron. Those two steaks will almost always provide an extremely enjoyable eating...
by Bobby Thoman | Jan 22, 2025 | PCC™ Update, Quote Worth Re-Quoting
I have made a ton of mistakes by being hard-headed, stubborn and cocky. These mistakes made me who I am – and I wouldn’t change my past for anything! If I’ve learned anything from my mistakes, though, I hope it’s to be more observant. I think Farnam Street nailed it...
by Rob Pierce | Jan 22, 2025 | Bull Workdays, Kit Pharo, PCC™ Update
As many of you know, the Missouri bull evaluation was moved up four days to miss the BLAST of arctic air coming through this week. To make that happen required all members of the PCC™ crew to adapt, adjust and sacrifice. Most of us were dreading the long hours and...
