by Kit Pharo | Aug 27, 2025 | PCC® Update
Your calves are worth nearly three times more than they were worth just five years ago! See the blue line in the Cattle Range chart below. Because calf prices continue to go off the chart, several lines have been added to the top of this chart since January. On...
by Bobby Thoman | Aug 20, 2025 | PCC® Update
I am currently evaluating bulls at PCC Headquarters in Colorado. It’s been hot! The bulls look great, and I got a good start on my sale research. I’ll save the bulk of the research for later this fall. This is one of my favorite things to do, so I use it as leverage...
by Kit Pharo | Aug 20, 2025 | PCC® Update
These hot summer days have brought back some childhood memories. When we were kids, my two brothers and I slept in an unfinished and uninsulated attic. There was maybe 12 inches of space for me to walk between my brothers’ two small beds to get to my bed which was...
by Tim Goodnight | Aug 20, 2025 | PCC® Update, Quote Worth Re-Quoting, TENET®
We are pleased to announce the official launch of Certified Tenet® Beef. With more Certified Tenet® Bulls than anyone else in the industry, Pharo Cattle Company® is leading the way – which gives PCC® customers a reason to be excited. Tenderness has been consistently...
by Kit Pharo | Aug 20, 2025 | PCC® Update, Quote Worth Re-Quoting
Pharo genetics have been used with great success in four of the seven continents. The video below shows a set of Pharo-bred bull calves in South Africa. I am proud to put my stamp of approval on this set of bulls. These bulls were produced by Robyn Conroy from the...
by Bobby Thoman | Aug 13, 2025 | PCC® Update, Quote Worth Re-Quoting
Mistakes and failures have a negative connotation. They imply weakness, lack of skill, or lack of intelligence. It’s easy to look back and dissect our mistakes. Instead of using our mistakes as an opportunity to grow, learn and understand, we use them as a whipping...
