by Kit Pharo | May 7, 2025 | PCC® Update
Have you noticed all calves are born with a slick and shiny summer hair coat – no matter what time of the year they are born? What does that tell you about when you should be calving? Calving at PCC® Headquarters in Colorado started late last week. This is a...
by Kit Pharo | May 7, 2025 | PCC® Update, Quote Worth Re-Quoting
Most people know it’s tough to make money when you purchase things at the top of the market. Cattlemen know this is as true in the cattle business as it is in any other business. Since cattle prices are higher than they have ever been, this is not the time to buy...
by Bobby Thoman | Apr 30, 2025 | PCC® Update
Fear of change is a reoccurring theme at Pharo Cattle Company®. We hammer on it because it is debilitating, it stops progress and it prevents ranchers from being as successful as they could be. Most people feel “safe” in their generational routines and fall back on...
by Kit Pharo | Apr 30, 2025 | PCC® Update
I recently re-read a small book called Henry and the Great Society by H.L. Roush, Sr. I first read this book in 2002. The book describes how Henry (you and I) went from the “simple life” and the “good old days” to the “rat race” most people are living in today. I am...
by Kit Pharo | Apr 30, 2025 | PCC® Update, Quote Worth Re-Quoting
Status quo is a Latin phrase that refers to the existing mindset or state of affairs. Although painfully slow, every status quo way of thinking and doing will eventually be replaced by a different and better way of thinking and doing – and that different and better...
by Bobby Thoman | Apr 23, 2025 | PCC® Update
I love bull sale season! I love the process of researching and evaluating potential bulls. This gets me hyped up for the possibilities of the next breeding season and the benefits a new bull will bring to my herd. I can picture how a new bull will complement my...
