by Kit Pharo | Jan 29, 2025 | PCC™ Update, TENET®
As I said previously here and here concerning the enormous lack of consistency in beef tenderness, Frank Hendrix and his team have created a DNA test that identifies beef animals with the highest level of beef tenderness. Frank says it is 99 to 100 percent accurate!...
by Bobby Thoman | Jan 29, 2025 | PCC™ Update
The topic of cow size has been rehashed numerous times. Various opinions float around as to what is the ideal size and why. This was recently discussed on the PCC Discussion Group. I thought I would share some of what was said. First, moderate-sized, easy-fleshing...
by Kit Pharo | Jan 29, 2025 | PCC™ Update
Without a doubt, the most important economic trait cow-calf producers should be selecting for is low maintenance energy requirements. Maintenance energy refers to the amount of energy (feed) required to keep the animal alive. Since this has a HUGE effect on fertility,...
by Kit Pharo | Jan 29, 2025 | PCC™ Update, Quote Worth Re-Quoting
Cattle prices have never been this high. This is history in the making! And we expect prices to go even higher… for a while. These are windfall profits because you and I have done nothing to deserve them or to earn them. It’s like winning the lottery. Everyone in the...
by Kit Pharo | Jan 29, 2025 | PCC™ Update
PCC™ Heat-Tolerant bulls are very adaptable. They can handle extreme heat and humidity. They can also handle a little cold and snow. The Heat-Tolerant bull pictured below lives in southern Mississippi, just 15 miles from the Gulf Coast. The temperature got down to 10...
by Kit Pharo | Jan 22, 2025 | PCC™ Update, TENET®
As discussed in part 1 last week, we can no longer deny there is a tenderness problem with today’s beef. As a result, I will not order a steak in a restaurant that is not a filet or a flat iron. Those two steaks will almost always provide an extremely enjoyable eating...
