by Bobby Thoman | Feb 18, 2026 | PCC® Update
We are getting ready for post-season in wrestling. Everyone is a little banged up, which is usually the case this late in the season. I use this opportunity to talk about suffering, what it means to suffer, and its benefits. Shane Parrish shared a quote in his recent...
by Kit Pharo | Feb 18, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
It is much better to be prepared a year too early than a day too late. You can apply this belief to any number of things – from a drop in cattle prices to a catastrophic event in your life and/or the world. When the time comes, it won’t be difficult to differentiate...
by Bobby Thoman | Feb 11, 2026 | PCC® Update, Quote Worth Re-Quoting
I spent the first part of last week at bull workdays at PCC® headquarters in Colorado. The weather was great, but I still needed my muck boots because the BS was getting deep! This was a great time to look at some of the best bulls in the industry. I always enjoy...
by Kit Pharo | Feb 11, 2026 | PCC® Update
Walter the Cat spent most of yesterday in an empty cap box in Tammy’s and Kathy’s office. When Walter finds an empty cardboard box, he commandeers it as his own. He crawls inside and spends most of the day there. I see this box as Walter’s comfort zone. He feels...
by Kit Pharo | Feb 11, 2026 | PCC® Update, Testimonial
Hi Kit, During the past year, I’ve been asking producers who have purchased Certified Tenet® PCC bulls about their cow to bull ratios. There are some amazing stories out there. One fellow told me he had a single PCC bull and 74 cows. He was nervous about the bull...
by Kit Pharo | Feb 11, 2026 | PCC® Update, Quote Worth Re-Quoting
No… I am not referring to the holiday season. I am referring to bull sale season. From January through April, there are hundreds and hundreds of bull sales. I receive many bull sale catalogs in the mail each and every week. Most of them go straight to the recycle bin....
