by Bobby Thoman | Dec 10, 2025 | PCC® Update
I am always looking for a competitive advantage. Whether in ranching or in life, I want to be prepared, especially if it’s something I’m unfamiliar with. Shane Parrish shared some thoughts on being prepared in his latest blog: “Someone always has an advantage. If you...
by Ryan Ash | Dec 10, 2025 | PCC® Update, TENET®
There’s been some confusion about Tenet® testing and marketing, so let me make it real simple. If you want to test your cattle for Tenet, go through TenetBeef.com. Once your animals are tested and certified, you can sell them however you want. However, if you’re going...
by Kit Pharo | Dec 10, 2025 | PCC® Update, Quote Worth Re-Quoting
In the last 31 years, I have had hundreds of speaking engagements all over the world. For several years, I had over 20 engagements a year. Everyone wanted to hear what the crazy guy from Colorado had to say. From the beginning, I felt compelled to push...
by Kit Pharo | Dec 3, 2025 | PCC® Update, Quote Worth Re-Quoting
Sean Weinert, a PCC® Cooperative Producer from North Dakota, sent me the picture below last Saturday. These are his bred heifers. They are grazing through six inches of snow with a windchill of 12 below zero. Like all PCC cattle, these heifers know how to earn their...
by Bobby Thoman | Dec 3, 2025 | PCC® Update, Quote Worth Re-Quoting
Feedback is a great tool to help evaluate decisions I’ve made. I can make adjustments based on that feedback. Then I can reassess and move forward. Shane Parrish shared some thoughts on feedback in his blog this week: “The people who want to be better welcome honest...
by Kit Pharo | Dec 3, 2025 | PCC® Update
Many Canadian cow-calf producers “Get It.” They know they need to make the transition from high-input ranching to low-input ranching. In spite of a terrible dollar exchange rate, there has been tremendous Canadian interest in our bulls and our program. Last year, we...
