by Kit Pharo | Dec 28, 2016 | Kit Pharo
This past year had a humbling effect on many cow-calf producers. Calf prices steadily declined until 500-pound steers were worth $500 less than they were just one year ago – and $750 less than they were two years ago. In this business, that is a HUGE change – in...
by Kit Pharo | Dec 28, 2016 | Kit Pharo
If success was easy, everyone would be remarkably successful. Unfortunately, very few people can be classified as remarkably successful. Success, however, does appear to be easy for some people. If you look closer, you will discover that those people are...
by Kit Pharo | Dec 21, 2016 | Kit Pharo
For the last two weeks, we have been discussing the concept of selling people what they want – instead of what they need. There is a big difference. Once our basic needs have been met, we can’t help but think about the things we want. If we want something badly...
by Kit Pharo | Dec 20, 2016 | Kit Pharo
Last week, we introduced the concept of selling people what they want – instead of what they need. There is a big difference. In the most simplistic terms, there are only five basic needs our bodies require to survive. They are air, water, food, shelter and...
by Kit Pharo | Dec 20, 2016 | Kit Pharo
To stimulate some outside-the-box thinking, I often ask cow-calf producers who attend my speaking engagements to raise their hand if they think the demand for beef will increase in the next five years. Because of a growing world population, most producers will raise...
by Kit Pharo | Dec 7, 2016 | Kit Pharo
Here at Pharo Cattle Company, we do much more than just sell bulls. We provide a program and a way of thinking that are focused on increasing pounds and profit per acre – in good times and in not-so-good times. Our low-maintenance bulls are just one part of this...
