by Bobby Thoman | Apr 30, 2025 | PCC™ Update
Fear of change is a reoccurring theme at Pharo Cattle Company™. We hammer on it because it is debilitating, it stops progress and it prevents ranchers from being as successful as they could be. Most people feel “safe” in their generational routines and fall back on...
by Bobby Thoman | Apr 23, 2025 | PCC™ Update
I love bull sale season! I love the process of researching and evaluating potential bulls. This gets me hyped up for the possibilities of the next breeding season and the benefits a new bull will bring to my herd. I can picture how a new bull will complement my...
by Bobby Thoman | Apr 9, 2025 | PCC™ Update, Quote Worth Re-Quoting
When you try alternative methods and apply ranching principles that are outside of the social norms, you probably get some strange looks. A quote I read from Farnam Street this week explains everything: “Those who fear appearing foolish rarely discover anything new....
by Bobby Thoman | Apr 2, 2025 | Bull Sales, PCC™ Update
It’s finally spring and our cows are just starting to calve. This is my favorite time of year. Yes, I know, summer calving would probably be much easier, but there is a high demand for spring PCC™ yearling bulls and we live in the nice part of Wyoming where the...
by Bobby Thoman | Mar 26, 2025 | PCC™ Update
Successful people set themselves apart because they are willing to learn, they can adapt, and they are genuinely curious. Farnam Street explains the power of curiosity as follows, “Work becomes great when curiosity drives it beyond obligation.” This is not only...
