by Bobby Thoman | Oct 23, 2024 | PCC™ Update
I am often inspired to write about things that I read, see and/or hear. This time, Steve Campbell inspired me to write about genetic potential. Follow me for a second as I provide some background information. One of the first talks I give to my wrestlers, as a coach,...
by Bobby Thoman | Oct 16, 2024 | Bull Sales, PCC™ Update
“First principles thinking is the art of breaking down complex problems into their most fundamental truths. It’s a way of thinking that goes beyond the surface and allows us to see things from a new perspective. Thinking in terms of first principles allows us to...
by Bobby Thoman | Oct 2, 2024 | PCC™ Update
Tenderness has been identified as the number one concern in many beef taste tests and studies. As anyone knows, tenderness is the most important quality of a good steak. It’s the new paradigm in beef quality! What if you could sell beef that was guaranteed tender?...
by Bobby Thoman | Sep 25, 2024 | PCC™ Update
I have been discussing the A2 beta-casein and its effects on beef cattle over the last three weeks. If you are new to this discussion, the A2 beta-casein is a milk protein that contributes to the nutritional value of the milk. All mammals have A2/A2 milk, except...
by Bobby Thoman | Sep 18, 2024 | PCC™ Update
For the last two weeks, I have been discussing the A2 beta-casein milk protein and how it affects people and cattle. This is interesting stuff! The A2 beta-casein protein increases the nutritional value and the digestibility of the milk. All mammals have A2/A2 milk,...
