PCC bull sales consistently average $5-6,000 per head. That's more than some potential customers want to spend. However, not every bull in the sale costs that much. There will be plenty of opportunities to purchase a bull for less than that at our fall bull sales....

For years, Kit Pharo has made the claim that ""Smaller cows equal bigger profit."" As a result, many people have the misconception that our cattle are small. It may surprise you that a 3-4 frame cow that weighs 1200-1300 pounds is not small. She's just put together in...

PCC® gives you tons of data on every bull we sell. Breed associations create new EPD's regularly. So which traits are most important for herd sire selection? Which ones really affect profitability? Here's a quick look at 4 important traits that can transform your...

Have you ever been disgusted with a cheap imitation of the real thing? They almost always disappoint. It has been said that imitation is a form of flattery. Maybe that explains why others are using Kit Pharo's buzz words on their bull ads? If you want real world...

Our culture tells us that bigger is better. We like to super-size everything, however, sometime bigger is much less efficient. That is the case for the cow/calf producer: bigger is not better....

Although the cattle market is improving, rising costs are putting profit out of reach for many producers. Here are 4 simple steps that will increase your profitability in the cow/calf business....