#213 – Paradigm Shift
Kit Pharo explains the PCC® program as a "Paradigm Shift" — a change in your way of thinking about the beef business. He promotes profit-minded philosophies like increasing pounds per acre, rather than pounds per cow; grazing more and feeding less; selecting for traits like low-maintenance,...
#213 – Paradigm Shift
Kit Pharo explains the PCC® program as a "Paradigm Shift" — a change in your way of thinking about the beef business. He promotes profit-minded philosophies like increasing pounds per acre, rather than pounds per cow; grazing more and feeding less; selecting for traits like low-maintenance,...
#212 – Genetics for Grass-Finished Beef
There's a big difference between grass-fed beef and grass-finished beef. The primary factor affecting tenderness in an efficient time frame is genetics. PCC® has genetics efficient grass-fed beef production. Click to read the full transcript There are many...
#211 – Grass-fed Beef
15 years ago, I had my first introduction to grass-fed beef. I discovered there are many misconceptions about appearance, flavor, tenderness, and genetics. Consumers are quickly changing their preferences based on nutrition and flavor. Surprisingly, many ranchers are...
#210 – Most Watched in 2025
Starting the new year, I wondered what topics were the most popular with our viewers in 2025. Content about developing, breeding and managing cows is consistently at the top. PCC® has some solid, common-sense philosophies that have helped Herd Quitters become more...
#209 – Potential Profit in 2026
Most cow/calf producers are profitable in the current high cattle market. However, markets go up and down. Here are three tried and true tactics that will increase your profit in any market. Click to read the full transcript My grandpa used to say, "A rising tide...
#208 – Go West!
We are traveling west from Colorado to Kent, Washington, to spend the holidays with our daughter. Passing millions of acres of otherwise useless rangeland, it is a reminder how important the cattle industry is to the health and wealth of our nation. Click to read the...
#207 – No “Waspy” Cows
Years ago I learned a lesson about "Waspy Cows." It makes me thankful for the gentle disposition bred into our PCC® herd. Click to read the full transcript There are several traits that make PCC® cattle low-maintenance. Most ranchers would love a cow that can calve on...
The Latest from our Herd Quitter® Blog
Consistency
It’s the middle of wrestling season and I have kids that are struggling with consistency. They wrestle hard one week and place in a big tournament, then they don’t show up the next week and get put out. I was struggling with how to address this when someone shared a Facebook post by Seth Gross on the topic. Although this is geared towards wrestling, I find this advice very helpful in everyday life. Here are some of the highlights: “The only way to get good at...