#215 – Growing Into Money
Years ago, I was taught an important financial lesson that I have strayed from at times: "Always invest in things that are growing into money." That is something that machinery never does, but cattle always will if they are able to prosper on grass alone. Click to read the full transcript When I...
#215 – Growing Into Money
Years ago, I was taught an important financial lesson that I have strayed from at times: "Always invest in things that are growing into money." That is something that machinery never does, but cattle always will if they are able to prosper on grass alone. Click to read the full transcript When I...
#214 – Bull Workdays
This week we're at PCC® Headquarters in Cheyenne Wells, CO for yearling bull evaluations. It's good to be with the PCC crew and other cooperative producers, a positive crowd that's enjoyable to work with. Click to read the full transcript This week we are at PCC®...
#213 – Paradigm Shift
Kit Pharo explains the PCC® program as a "Paradigm Shift" — a change in your way of thinking about the beef business. He promotes profit-minded philosophies like increasing pounds per acre, rather than pounds per cow; grazing more and feeding less; selecting for...
#212 – Genetics for Grass-Finished Beef
There's a big difference between grass-fed beef and grass-finished beef. The primary factor affecting tenderness in an efficient time frame is genetics. PCC® has genetics efficient grass-fed beef production. Click to read the full transcript There are many...
#211 – Grass-fed Beef
15 years ago, I had my first introduction to grass-fed beef. I discovered there are many misconceptions about appearance, flavor, tenderness, and genetics. Consumers are quickly changing their preferences based on nutrition and flavor. Surprisingly, many ranchers are...
#210 – Most Watched in 2025
Starting the new year, I wondered what topics were the most popular with our viewers in 2025. Content about developing, breeding and managing cows is consistently at the top. PCC® has some solid, common-sense philosophies that have helped Herd Quitters become more...
#209 – Potential Profit in 2026
Most cow/calf producers are profitable in the current high cattle market. However, markets go up and down. Here are three tried and true tactics that will increase your profit in any market. Click to read the full transcript My grandpa used to say, "A rising tide...
The Latest from our Herd Quitter® Blog
Suffering
We are getting ready for post-season in wrestling. Everyone is a little banged up, which is usually the case this late in the season. I use this opportunity to talk about suffering, what it means to suffer, and its benefits. Shane Parrish shared a quote in his recent blog about suffering by climber Elizabeth Rose: “Suffering isn’t something I avoid. It’s something I love – I love what it brings, what’s on the other side of it. When we’re climbing Mt. Everest,...