When purchasing a bull, what is your most important trait? Most select for growth or carcass, but one of the most basic attributes of a bull is producing a live calf. "The weaning weight for dead calves is distressingly low" (Kit Pharo). Click to read the full...

For most cattlemen, using chemical solutions to treat parasites has become normal. This is costly as well as detrimental to soil biology. Trading your chemical crutches for natural remedies can improve soil health and reduce your expenses. Click to read the full...

I recently visited one of my rancher sons. We talked about all the transitions of life. He is hopeful for the future, while I am transitioning toward retirement. The common denominator in making these transitions successful is people helping people. Click to read the...

Years ago, I was taught an important financial lesson that I have strayed from at times: "Always invest in things that are growing into money." That is something that machinery never does, but cattle always will if they are able to prosper on grass alone. Click to...

This week we're at PCC® Headquarters in Cheyenne Wells, CO for yearling bull evaluations. It's good to be with the PCC crew and other cooperative producers, a positive crowd that's enjoyable to work with. Click to read the full transcript This week we are at PCC®...

Kit Pharo explains the PCC® program as a "Paradigm Shift" — a change in your way of thinking about the beef business. He promotes profit-minded philosophies like increasing pounds per acre, rather than pounds per cow; grazing more and feeding less; selecting for...