by Bobby Thoman | Jun 25, 2025 | PCC® Update, Quote Worth Re-Quoting
We are facing a precipice in the beef industry. Cattle prices are at an all-time high while cattle numbers are at an all-time low. This is a good thing for ranchers, but maybe not so good for the “beef industrial complex.” The feeders and packers rely on volume to...
by Kit Pharo | Jun 25, 2025 | PCC® Update, Quote Worth Re-Quoting
Here is an old adage I have always tried to adhere to: “When everyone else is walking, you should run – and when everyone else is running, you should walk.” In other words, it is almost always beneficial to do the opposite of what most people are doing. When everyone...
by Kit Pharo | Jun 25, 2025 | PCC® Update, Quote Worth Re-Quoting
In last week’s PCC Update, we discussed long-bodied cattle – or what appear to be long-bodied cattle. I said, “In most cases, body length is an optical illusion. The animals that appear to be long bodied are gutless wonders. They are all legs with no body depth.”...
by Bobby Thoman | Jun 18, 2025 | PCC® Update
We carry many wounds with us throughout our life. These wounds shape who we are, how we approach life and how we react to difficult situations. Probably the most common is the fear that we will be called out as a fake or a fraud. This fear makes us jump through all...
by Ryan Ash | Jun 18, 2025 | PCC® Update
And I’m not talking about Artificial Insemination, which Kit recently wrote about. I’m here to announce that Kit’s now a fan of Artificial Intelligence (AI)! When a new customer contacts us, we’re always curious to hear how they found out about PCC®. I was surprised...
by Kit Pharo | Jun 18, 2025 | PCC® Update, Quote Worth Re-Quoting
Last week, we discussed the problems associated with cattle that have level hips. The same university, seedstock and show ring people who think cattle should have level hips also prefer long-bodied cattle – or what appear to be long-bodied cattle. When it comes to...
