by Bobby Thoman | Sep 24, 2025 | PCC® Update, Quote Worth Re-Quoting
Last week, I wrote about why people do the things that they do and why they are afraid to take risks. I ended by asking, “What is holding you back?” This week, I’m going to tackle one of the biggest problems I think we face and that few want to talk about. Many people...
by Kit Pharo | Sep 24, 2025 | PCC® Update, Quote Worth Re-Quoting, TENET®
Here at Pharo Cattle Company®, we DNA test all of our bulls to get an Igenity DNA profile on them. There is a lot of valuable information in this profile – but I primarily use it to be more accurate in scoring our bulls for calving ease. You will notice in the sale...
by Bobby Thoman | Sep 17, 2025 | PCC® Update
I don’t want to be a psychologist, but I often wonder what people are thinking and why. I wonder if many of their decisions are made on the spur of the moment without much thought, or the result of some outside pressure. I don’t understand either, because I take time...
by Kit Pharo | Sep 17, 2025 | PCC® Update
We have seen an inordinate number of rattlesnakes around PCC® Headquarters in Eastern Colorado the last four weeks. Tyson and Becky Pharo are finding them out and about on the ranch. Deanna and I are finding them during our evening walks with our dog Chico. Most are...
by Kit Pharo | Sep 17, 2025 | PCC® Update
Our fall bull sales always create a much better buyer’s market for our customers than do our spring sales. For the most part, this is because most cow-calf producers will not need to turn their bulls out until next summer. Here are a couple of things you should...
by Kit Pharo | Sep 17, 2025 | PCC® Update, Quote Worth Re-Quoting
Are you tired… of buying bulls that melt and fall apart when you take them home? Most ranchers are! Pharo Cattle Company® specializes in thick, easy-fleshing, low-maintenance bulls that are DEVELOPED ON GRASS! Grass-developed bulls will continue to grow and gain...
