by Bobby Thoman | Apr 23, 2025 | PCC™ Update
I love bull sale season! I love the process of researching and evaluating potential bulls. This gets me hyped up for the possibilities of the next breeding season and the benefits a new bull will bring to my herd. I can picture how a new bull will complement my...
by Kit Pharo | Apr 23, 2025 | PCC™ Update
Although we are still in April – the Status Quo Whiz Kids, on an internet discussion forum I frequently look in on, are already discussing ways to control their horn fly problems with toxic chemicals. Toxic chemicals, unfortunately, kill the good bugs along with the...
by Kit Pharo | Apr 23, 2025 | PCC™ Update, TENET®
When I read Patrick Linnell’s Hamburger Nation article, several things came to mind. I feel like I am connecting the dots to what is really taking place in today’s beef industry. I will attempt to share my thoughts. First, consumers love ground beef because it...
by Kit Pharo | Apr 23, 2025 | PCC™ Update
This is a guest post written by Patrick Linnell of CattleFax. Beef demand has been outstanding, and ground beef has been a key part of the demand story, composing over 50 percent of U.S. beef consumption. Ground beef demand pressed to record levels in 2024 and is on...
by Kit Pharo | Apr 23, 2025 | PCC™ Update
From its inception, Pharo Cattle Company™ has been divisive within the beef industry. People either love us because we are so different from the status quo – or they hate us because we are so different from the status quo. If you are promoting something that is...
by Kit Pharo | Apr 16, 2025 | PCC™ Update, Quote Worth Re-Quoting
You will never get through this life without experiencing some failures. That’s life! How you deal with those failures, however, will have a monumental effect on your happiness and ultimate success. The average person has a tendency to blame his or her failures on...
