by Kit Pharo | Jul 29, 2026 | PCC® Update
I had a speaking engagement in Enid, Oklahoma, last Wednesday. On our way home, we zig-zagged across the southwest corner of Kansas. It was past lunch time and we were getting hungry, so we slowed down at a small town called Johnson City. We turned onto Main Street...
by Kit Pharo | Jul 29, 2026 | PCC® Update
If you plan to be in the cow-calf business for the long haul, you must be willing to change with the times. Nothing stays the same. The present is different from the past, and the future will be different from the present. Today’s beef industry is not the same as it...
by PJ Budler | Jul 29, 2026 | PCC® Update, Quote Worth Re-Quoting
Muscle is the product beef producers produce! However, muscle expression is uniquely different in bulls, steers, and females. In hormonally balanced cattle this trait is expressed differently due to sex hormones. Testosterone makes muscle. A masculine, hormonally...
by Kit Pharo | Jul 29, 2026 | PCC® Update, Quote Worth Re-Quoting
Cattle prices have fallen sharply over the past month. Some, including CattleFax, believe the cycle highs are behind us. If so, you better tie a knot in the end of your rope and HANG ON! I don’t know what to think… The fundamentals have not changed. Cattle numbers are...
by Kit Pharo | Jul 29, 2026 | Bull Sales, PCC® Update
Much of Cow Country USA is still dealing with severe drought conditions. For most cow-calf producers, drought is a normal part of business. It will come and it will go – and it will come back again. We just need to learn how to deal with it. Are some cows more drought...
by Kit Pharo | Jul 29, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
The future belongs to those who are not afraid to change with the times. Unfortunately, that will be a minority, because most people have an aversion to change. The cow-calf segment of the beef industry is at a major turning point. What has worked so well for the last...
