by Kit Pharo | Dec 17, 2025 | PCC® Update, Quote Worth Re-Quoting
If you plan to be in the cow-calf business for the long haul, you must be willing to change with the times. Nothing stays the same. The present is different from the past and the future will be different from the present. Today’s beef industry is not the same as it...
by Kit Pharo | Dec 17, 2025 | PCC® Update, Quote Worth Re-Quoting, We Believe
In 2014, we put together a list of “We Believe” statements. What a person or business believes defines who they are and why they do what they do. As Simon Sinek once said, “People don’t care about WHAT you do or HOW you do it until they understand WHY you do it.” The...
by Bobby Thoman | Dec 10, 2025 | PCC® Update
I am always looking for a competitive advantage. Whether in ranching or in life, I want to be prepared, especially if it’s something I’m unfamiliar with. Shane Parrish shared some thoughts on being prepared in his latest blog: “Someone always has an advantage. If you...
by Ryan Ash | Dec 10, 2025 | PCC® Update, TENET®
There’s been some confusion about Tenet® testing and marketing, so let me make it real simple. If you want to test your cattle for Tenet, go through TenetBeef.com. Once your animals are tested and certified, you can sell them however you want. However, if you’re going...
by Kit Pharo | Dec 10, 2025 | PCC® Update, Quote Worth Re-Quoting
In the last 31 years, I have had hundreds of speaking engagements all over the world. For several years, I had over 20 engagements a year. Everyone wanted to hear what the crazy guy from Colorado had to say. From the beginning, I felt compelled to push...
by Kit Pharo | Dec 3, 2025 | PCC® Update, Quote Worth Re-Quoting
Sean Weinert, a PCC® Cooperative Producer from North Dakota, sent me the picture below last Saturday. These are his bred heifers. They are grazing through six inches of snow with a windchill of 12 below zero. Like all PCC cattle, these heifers know how to earn their...
