by Kit Pharo | Feb 11, 2026 | PCC® Update, We Believe
Cow-calf producers should produce cows that fit their environment – instead of artificially changing the environment with expensive inputs to fit their cows. Most of today’s cows could not survive without outside inputs. When cattle prices break, the cost of inputs...
by Bobby Thoman | Feb 4, 2026 | PCC® Update
When I’m getting ready to start a major project, define a new goal, or embark on anything of significance, I start by checking my attitude. I am much more productive and successful if I start with the right attitude. Shane Parrish shared a similar thought in his...
by Kit Pharo | Feb 4, 2026 | PCC® Update, Quote Worth Re-Quoting
The number one consumer complaint about beef is the lack of consistency in tenderness. For the last 30 years, that has been my number one complaint too. I would rather eat chicken than a tough steak. We have been DNA testing all of our bulls for Tenet®. Bulls that are...
by Kit Pharo | Feb 4, 2026 | PCC® Update
Without a doubt, the most important economic trait cow-calf producers should be selecting for is low maintenance energy requirements. Maintenance energy refers to the amount of energy (feed) required to keep the animal alive. Since this has a HUGE effect on fleshing...
by Kit Pharo | Feb 4, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Everyone has at least one competitive advantage based on his or her location, personality, experiences (or lack thereof), family, acquaintances, etc., etc. It is up to you to discover what your competitive advantages are – and to put them to work. Quote Worth...
by Kit Pharo | Feb 4, 2026 | PCC® Update
Most cattlemen outside the PCC® network are in the dark when it comes to annual cow cost and other important factors at the cow-calf level of beef production. They will survive being in the dark until cattle prices fall. This video is only seven minutes long. It may...
