by Bobby Thoman | Oct 30, 2024 | Bull Sales, PCC™ Update
“Second–order thinking is a method of thinking that goes beyond the surface level, beyond the knee–jerk reactions and short–term gains. It asks us to play the long game, to anticipate the ripple effects of our actions, and to make choices that will...
by Bobby Thoman | Oct 23, 2024 | PCC™ Update
I am often inspired to write about things that I read, see and/or hear. This time, Steve Campbell inspired me to write about genetic potential. Follow me for a second as I provide some background information. One of the first talks I give to my wrestlers, as a coach,...
by Bobby Thoman | Oct 16, 2024 | Bull Sales, PCC™ Update
“First principles thinking is the art of breaking down complex problems into their most fundamental truths. It’s a way of thinking that goes beyond the surface and allows us to see things from a new perspective. Thinking in terms of first principles allows us to...
by Bobby Thoman | Oct 2, 2024 | PCC™ Update, TENET®
Tenderness has been identified as the number one concern in many beef taste tests and studies. As anyone knows, tenderness is the most important quality of a good steak. It’s the new paradigm in beef quality! What if you could sell beef that was guaranteed tender?...
by Bobby Thoman | Sep 25, 2024 | PCC™ Update
I have been discussing the A2 beta-casein and its effects on beef cattle over the last three weeks. If you are new to this discussion, the A2 beta-casein is a milk protein that contributes to the nutritional value of the milk. All mammals have A2/A2 milk, except...
