by Bobby Thoman | Nov 13, 2024 | PCC™ Update, Quote Worth Re-Quoting
The first stage of the PCC™ bull sale fall rush is complete. The Colorado and the Alabama sales are in the books. I attended the Colorado sale. It was great from the pre-sale get-together to the final goodbyes. It was also a great time to recharge. I spend a lot of...
by Bobby Thoman | Oct 30, 2024 | Bull Sales, PCC™ Update
“Second–order thinking is a method of thinking that goes beyond the surface level, beyond the knee–jerk reactions and short–term gains. It asks us to play the long game, to anticipate the ripple effects of our actions, and to make choices that will...
by Bobby Thoman | Oct 23, 2024 | PCC™ Update
I am often inspired to write about things that I read, see and/or hear. This time, Steve Campbell inspired me to write about genetic potential. Follow me for a second as I provide some background information. One of the first talks I give to my wrestlers, as a coach,...
by Bobby Thoman | Oct 16, 2024 | Bull Sales, PCC™ Update
“First principles thinking is the art of breaking down complex problems into their most fundamental truths. It’s a way of thinking that goes beyond the surface and allows us to see things from a new perspective. Thinking in terms of first principles allows us to...
by Bobby Thoman | Oct 2, 2024 | PCC™ Update
Tenderness has been identified as the number one concern in many beef taste tests and studies. As anyone knows, tenderness is the most important quality of a good steak. It’s the new paradigm in beef quality! What if you could sell beef that was guaranteed tender?...
