by Kit Pharo | Jul 9, 2025 | PCC® Update
This is a picture of some Angus and Red Angus heifers at PCC Headquarters in Eastern Colorado. We have not been this green for a long time. Have you noticed that we all look smart when it rains and cattle prices are at record-high levels? These girls will be sorted...
by Kit Pharo | Jul 2, 2025 | PCC® Update, Quote Worth Re-Quoting
For the last four weeks, we have discussed structural correctness and incorrectness in beef animals. Last week, I said, “For the most part, the status quo beef industry has everything wrong!” I just received the latest issue of the Angus Journal. As I was thumbing...
by Kit Pharo | Jun 25, 2025 | PCC® Update, Quote Worth Re-Quoting
Here is an old adage I have always tried to adhere to: “When everyone else is walking, you should run – and when everyone else is running, you should walk.” In other words, it is almost always beneficial to do the opposite of what most people are doing. When everyone...
by Kit Pharo | Jun 25, 2025 | PCC® Update, Quote Worth Re-Quoting
In last week’s PCC Update, we discussed long-bodied cattle – or what appear to be long-bodied cattle. I said, “In most cases, body length is an optical illusion. The animals that appear to be long bodied are gutless wonders. They are all legs with no body depth.”...
by Kit Pharo | Jun 18, 2025 | PCC® Update, Quote Worth Re-Quoting
Last week, we discussed the problems associated with cattle that have level hips. The same university, seedstock and show ring people who think cattle should have level hips also prefer long-bodied cattle – or what appear to be long-bodied cattle. When it comes to...
