by Kit Pharo | Jan 29, 2025 | PCC™ Update
Without a doubt, the most important economic trait cow-calf producers should be selecting for is low maintenance energy requirements. Maintenance energy refers to the amount of energy (feed) required to keep the animal alive. Since this has a HUGE effect on fertility,...
by Kit Pharo | Jan 29, 2025 | PCC™ Update, Quote Worth Re-Quoting
Cattle prices have never been this high. This is history in the making! And we expect prices to go even higher… for a while. These are windfall profits because you and I have done nothing to deserve them or to earn them. It’s like winning the lottery. Everyone in the...
by Kit Pharo | Jan 29, 2025 | PCC™ Update
PCC™ Heat-Tolerant bulls are very adaptable. They can handle extreme heat and humidity. They can also handle a little cold and snow. The Heat-Tolerant bull pictured below lives in southern Mississippi, just 15 miles from the Gulf Coast. The temperature got down to 10...
by Kit Pharo | Jan 22, 2025 | PCC™ Update, TENET®
As discussed in part 1 last week, we can no longer deny there is a tenderness problem with today’s beef. As a result, I will not order a steak in a restaurant that is not a filet or a flat iron. Those two steaks will almost always provide an extremely enjoyable eating...
by Kit Pharo | Jan 15, 2025 | PCC™ Update, TENET®
After 38 years of private research, Frank Hendrix found a way to DNA test beef animals for superior tenderness. He first took his test to a couple of big-name AI companies because their bulls are in the pedigree of most of the beef animals in America. For over 40...
