by Kit Pharo | Apr 22, 2026 | PCC® Update, Quote Worth Re-Quoting
From its inception, Pharo Cattle Company® has been divisive within the beef industry. People either love us because we are so different from the status quo – or they hate us because we are so different from the status quo. If you are promoting something that is...
by Kit Pharo | Apr 22, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Being a successful first-generation rancher is possible. While most believe it is impossible to make it in this business if you don’t inherit it or marry into it, some are proving them wrong. The key is to stay disconnected from status quo ways of thinking and doing....
by Kit Pharo | Apr 15, 2026 | PCC® Update, Quote Worth Re-Quoting
You will never get through this life without experiencing some failures. That’s life! How you deal with those failures, however, will have a monumental effect on your happiness and ultimate success. The average person has a tendency to blame his or her failures on...
by Kit Pharo | Apr 15, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Farmers and ranchers need to learn how to work smarter – NOT harder. I have met very few farmers or ranchers that I would consider to be lazy. Most are very hard workers. Unfortunately, most farmers and ranchers are not so good at working smarter. They would rather do...
by Kit Pharo | Apr 8, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Success is much more than just a matter of luck. Success begins with a desire to succeed. It requires thinking, planning and goal setting. It requires diligence and dedication. Success requires hard work. Perhaps most of all, success requires us to take personal...
